The Marketing Director's Guide to
“Leads are the metric that, as marketers, we rely on. Because leads mean money.” - Kipp Bodnar, Director of Marketing, HubSpot
It’s necessary for educating your company’s future customers. An excellent lead nurturing program can be the difference between establishing brand loyalty, and winning one-time customers who don’t understand what makes your company different.
Lead generation and management educates pre-qualified leads who aren’t quite ready to purchase. A marketer’s role is to deliver the right content at the right time, keeping prospects engaged throughout the sales funnel. When done correctly, prospects have a strong brand preference by the time they’re ready to buy. With the right technology, you’re able to track qualified leads and content delivery throughout the buyers journey.
This is among the most-comprehensive guides on large-scale lead management and generation written to date. Fill out the form to your right to download the guide today!