Inbound Marketing Blog

3 Easy Steps to Enabling Google Analytics' Enhanced Link Attribution

Posted by Inbound Marketing Agents on Fri, Jan 29, 2016 @ 09:01 AM

Learn how to utilize one of Google Analytics' most powerful features. 

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Topics: SEO

Solid SEO Strategies Require On- and Off-Page Tactics

Posted by Bill Faeth on Mon, Nov 30, 2015 @ 05:11 AM

Mastering the SEO Game

Search engines have become a core resource for individuals looking for a business, product, or service. In terms of marketing dollars, SEO remains a powerful investment for brands. Investing in organic search can yield significantly higher returns on investment than traditional outbound marketing methodologies.

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Topics: SEO

4 SEO Tools We Can't Live Without

Posted by Jessica Bowers on Fri, Nov 13, 2015 @ 04:11 AM

Our Favorite Things for Conducting SEO Research

As an agency, we are often asked about our favorite tools for the work we do on behalf of our clients. From content creation to social media engagement to website development to search engine optimization, the tools we use are a huge part of the work we do each day.

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Topics: SEO

6 Actionable Steps For Using Your Keyword Research

Posted by Lindsay Tjepkema on Fri, Jul 17, 2015 @ 07:07 AM

You've got keywords, but do you know how to use them?

So you’ve completed some keyword research and you know which words make sense to try to rank for. You have created a solid keyword strategy to boost your website’s search rankings and SEO. Now what?

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Topics: SEO

Internal Links: A Critical Piece of the SEO Puzzle

Posted by Zak Becker on Mon, Jun 29, 2015 @ 07:06 AM

How Creating a Web of Links on Your Website Can Boost Your SEO

Search Engine Optimization is simultaneously complex and straightforward art. While the fundamental principles of optimizing a site are relatively forthright, the strategies involved in optimizing clients’ websites to generate organic traffic can become more complicated. For SEO geeks, the creativity involved in the complex strategies is where the rush lies.

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Topics: SEO

SEO is Not Dead: 4 Reasons It’s More Important Than Ever

Posted by Zak Becker on Sat, Jun 13, 2015 @ 07:06 AM

Why SEO is More Crucial Than Ever

There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts.

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Topics: SEO

Marketing with a Pulse: Creating Automated SEO with a Human Touch

Posted by Jessica Bowers on Wed, Jun 3, 2015 @ 06:06 AM

How Some Businesses Automate the Personality Out of Their Marketing

Guest Post: Alex Miller of PosiRank

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Topics: SEO

Sitting with Zak Becker: A Day in the Life of an Agency SEO Professional

Posted by Jasmine Henry on Sat, May 23, 2015 @ 07:05 AM

Methodical data collection. Trend analysis. Big picture.

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Topics: SEO

Changes to Google Adwords: Updates from the 5/5 Livestream

Posted by Zak Becker on Sat, May 16, 2015 @ 07:05 AM

There's been some major updates in the paid search realm these past few weeks.

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Topics: SEO

SEO FAQ: What is Your Brand’s Real Risk of Spam Penalization?

Posted by Zak Becker on Sat, May 9, 2015 @ 08:05 AM

Spam penalization is no myth. Organizations whose websites are perceived as untrustworthy by Google can experience a sudden drop in rankings. For brands of all sizes, this drastic drop can cause a serious and instantaneous drop in revenue.

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Topics: SEO

Mobilegeddon Follow Up: SEO Implications of Google's Lastest Update

Posted by Zak Becker on Sat, May 2, 2015 @ 07:05 AM

It's now been nearly two weeks since the release of "Mobilegeddon," the major update to Google's search algorithm that was released on 4/21/2015. This major website penalized websites that did not provide a positive user experience for mobile users via a mobile site or effective responsive design. Anticipation following this algorithm update was pretty intense, to say the least, and quite a few SEO experts believed the impact on SMB organizations could be greater than Panda or Penguin.

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Topics: SEO

SEO Infographic: a Brief History of Panda and Penguin

Posted by Inbound Marketing Agents on Wed, Apr 8, 2015 @ 07:04 AM

A History of Google Search Algorithms

Nearly everyone uses Google to search for what they need on the web. In fact, well over 80% of consumers perform product and service research using search engines. Many of us can't even remember or imagine a world where answers, dinner, and branded solutions were any harder to find than a search on our smart phones.

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Topics: SEO

Garbage Be Gone: Google Introduces New Truth-Detection Superpowers

Posted by Zak Becker on Wed, Apr 1, 2015 @ 07:04 AM

Have you ever posted a viral meme or article link on social media, only to find out you were guilty of spreading false info?

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Topics: SEO

Google to Start Penalizing Non-Mobile Sites

Posted by Jessica Bowers on Thu, Mar 5, 2015 @ 07:03 AM

A New Algorithm Update Will 'Significantly Impact' Sites Without Mobile Compatibility

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Topics: SEO

Infographic: An SEO Checklist for Your Blogs

Posted by Brittney Ervin on Mon, Jan 5, 2015 @ 07:01 AM

Want to Ensure that Your Blogs Are SEO-Ready?

As the demand for relevant content in online marketing continues to rise, so does the demand for optimizing that content for search engines. If you aren’t sure what we mean by “optimizing for search engines,” allow us to explain.

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Topics: SEO

SEO vs. PPC: Comparing 3 Factors of Search Based Marketing

Posted by Inbound Marketing Agents on Fri, Dec 19, 2014 @ 07:12 AM

Guest Post: Which Search Method Yields the Most ROI for Your Business?

SEO and PPC are two of the most important marketing channels for any business with a website. They are constantly confused and sometimes not completely understood. Many businesses must decide which one to choose, and a lack of resources can mean that a wrong choice impacts a business significantly, especially for small businesses. There is a correct answer for every business that depends on multiple factors. Taking these factors into account can help you make the correct decision and receive the most return for your investment.

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Topics: SEO

Let’s Talk About Alt-Text

Posted by Inbound Marketing Agents on Wed, Oct 29, 2014 @ 07:10 AM

How Using Alternative Text on Images Can Improve Your SEO

Following all of the rules can be challenging, especially if you’re an Aquarius. And in terms of Google rules, it can be even more of a challenge. Why? Because when it comes to explaining their rules, how to follow them, and why, Google thrives on obscurity.

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Topics: SEO

3 Ways to Protect Your Site from Penguin 3.0

Posted by Bill Faeth on Wed, Oct 22, 2014 @ 07:10 AM

Google’s Long-Awaited Penguin Update Finally Rolls Out; So How Do You Avoid Being Impacted?

Over the weekend, Google confirmed the release of Penguin 3.0, an update that SEOs have been anticipating for more than a year.

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Topics: SEO

Panda 4.1: What Content Marketers Need to Know

Posted by Jessica Bowers on Mon, Oct 13, 2014 @ 07:10 AM

Should You Reevaluate Your Content In Light Of Google's Latest Algorithm Update?

If you have noticed a significant change in your search rankings in the last two weeks, it could be related to Google’s latest algorithm change: Panda 4.1. The update, which began rolling out on September 25, has affected 3-5% of search queries worldwide to this point.

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Topics: SEO

Increase Your Video SEO in 4 Steps [VIDEO]

Posted by Jessica Bowers on Wed, Oct 8, 2014 @ 07:10 AM

Optimize Your Video for Search Results and Shares

Here's a statistic that should make you stop and think: After 72 hours, the average person will remember 10 percent of what he reads but 95 percent of what he sees in a video. 95 percent.

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Topics: SEO

You Want Me To Put That Keyword...Where?

Posted by Zak Becker on Mon, Sep 22, 2014 @ 07:09 AM

A 5-Fingered Approach to Your SEO Strategy

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Topics: SEO

A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC]

Posted by Jessica Bowers on Fri, Sep 12, 2014 @ 07:09 AM

Examining the Five Fingers of SEO

SEO. We see this acronym everywhere. Three simple letters that should be as easy to decipher as “ABC”. Yet, the elements that comprise Search Engine Optimization range from the basic principles like page title to the more complicated nuances like canonicalization.

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Topics: SEO

Are You Using The Right Keywords?

Posted by Jessica Bowers on Wed, Sep 10, 2014 @ 07:09 AM

Slideshow: 5 Free Keyword Search Tools To Use When Mapping Your SEO Strategy

Keyword: (n) an informative word used in an information retrieval system to indicate the content of a document.

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Topics: SEO

Is Your Website Attracting the Right Customers?

Posted by Jessica Bowers on Fri, Sep 5, 2014 @ 07:09 AM

Join Us for a Nashville SEO Analysis Event on Wed., Sept. 10


Who doesn’t want their business website to rank at the top of search engines? Who doesn’t want their website optimized so that it will get great exposure to potential customers? The more traffic you receive on your website usually leads to more traffic in your door too.

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Topics: SEO

Google Boosts SEO for HTTPS Sites

Posted by Bill Faeth on Mon, Aug 25, 2014 @ 13:08 PM

Does your website need to adapt to Google's new algorithm?

Just when you think you’ve nailed Google’s Panda, Hummingbird and Pigeon updates and properly optimized your website content for these SEO requirements, Google has made another change.

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Topics: SEO

Google Updates Local Search Algorithm: SEO's Report Ranking Changes

Posted by Bill Faeth on Mon, Jul 28, 2014 @ 11:07 AM

Google Local Update Ties Into Web Search Signals

Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm.  An article by Search Engine Land, the updated has appropriately dubbed this the "Pigeon" update, which will most likely stick, as this appears to be a significant update.

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Topics: SEO

12 Free SEO Tools You Can't Afford Not To Be Using

Posted by Bill Faeth on Mon, Jul 21, 2014 @ 07:07 AM

Free SEO Tools the IMA SEO Team Uses Daily 

Knowing what SEO tools to use and which ones to stay away from are one of the key elements of a great SEO when it comes to time management, efficiency, and providing results for clients or your own website. Even though we use SEO Tools that we pay for, we are going to provide you with our 12 favorite free tools below.

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Topics: SEO

The Latest on The Panda 4.0 Update

Posted by Katie Redmond on Fri, Jun 6, 2014 @ 07:06 AM

Why eBay’s Rankings Dropped, Who Panda 4.0 is Going After, & How to Tell if You’ve Been Hit


It has been just over two weeks since Google quietly rolled out their Panda 4.0 update. When Panda was originally released in February of 2011, many websites experienced a huge drop in rankings and thus, traffic. Because of that, lots of website owners have been nervous about this big update.

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Topics: SEO

Google Rolls Out Major Panda 4.0 SEO Update

Posted by Katie Redmond on Wed, May 21, 2014 @ 10:05 AM

Major Search Engine Update from Google Released on 4.20.14

As of last night (5.20.14) Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, Panda 4.0.  This puts an end to a large amount of speculation in the SEO community over the last couple of weeks and confirms Barry Scwartz’s theory that Google has been tinkering with their search engine algorithm lately.

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Topics: SEO

Organic Search vs. Pay-Per-Click for Small Business

Posted by Jeff Evans on Mon, May 5, 2014 @ 07:05 AM

Guest Post: Which Traffic-Driving Method is Best for Your Company?

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Topics: SEO

SEO and Your Inbound Marketing Strategy (Part 1)

Posted by Bill Faeth on Mon, Apr 7, 2014 @ 07:04 AM

Optimization Before You Even Write a Word

There are many ideas about what makes up a good inbound marketing strategy, but there is one thing that always makes the list.

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Topics: SEO

5 Common SEO Mistakes and How to Fix Them

Posted by Bill Faeth on Sat, Mar 29, 2014 @ 07:03 AM

5 SEO Mistakes You Might Be Making

Do you want to drive more traffic to your website? What is your company currently doing to make sure that its website, content, and social media outreach are optimized for both your customers and search engines?

Not sure about search engine optimization? You’re not alone. Most business owners, and even marketers, aren't sure how to go about optimizing their sites for search engines.  This is where we come in.  We know SEO: We study it.  We test it. We implement it. Now, we are ready to share it with you on April 9th, absolutely free, in our webinar: 5 SEO Mistakes You Can Easily Change Today.

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Topics: SEO

Video: Is Guest Blogging Dead?

Posted by Katie Redmond on Tue, Mar 4, 2014 @ 07:03 AM

The State of Guest Blogging in 2014

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Topics: SEO

Infographic: The New Rules of Search Engine Optimization

Posted by Pat Owings on Wed, Feb 26, 2014 @ 07:02 AM

Can You be Successful in the New World of SEO?

image credit: digital information world

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Topics: SEO

A Day in the Life of a Google Webspam Fighter

Posted by Bill Faeth on Mon, Feb 17, 2014 @ 07:02 AM

Matt Cutts Shares How Google Spamfighters Make Searches Better

Because Google has an obvious and well-known hate for spam, spammers, and anything else of a spammy nature, the search algorithms are constantly updated to outsmart those who insist on cheating the system. We’re all aware of how shady content “marketers” and “guest bloggers” tore down the whole keyword and link building algorithms upon which inbound marketing was built. This, of course, is why we can’t have nice things. Because someone out there is always looking for the next way to cheat, Google has spamfighters at the ready at all times.

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Topics: SEO

Video: Is Guest Blogging Dead?

Posted by Katie Redmond on Mon, Feb 3, 2014 @ 07:02 AM

Guest Blogging Practices in 2014

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Topics: SEO

Is it True that Guest Blogging's Really Dead?

Posted by Pat Owings on Sat, Feb 1, 2014 @ 07:02 AM

Hummingbird Takes Down Yet Another Ancient SEO Practice

As a business blogger, you’re probably no stranger to guest blogging, whether you welcome them to your page or seek out other blogs on which to appear. The reasons for this action have historically been to spread your website links far and wide, because Google rewarded companies with many links a higher spot in the search results. Of course, as with all wonderful things, someone had to go and abuse the practice. Guest blogging strategies truly ran the gamut, from pure spam to quality content sharing.

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Topics: SEO

The 3 Most Common Types of Damaging Duplicate Content

Posted by Katie Redmond on Fri, Jan 31, 2014 @ 07:01 AM

SEO Duplicate Content Mistakes

Duplicate content is sort of like the common cold. It’s annoying, it hinders your ability to get things done, and when you catch it it’s usually your fault. Of course no one aims to contract the cold – often times the illness is incurred by not washing your hands as often as you should, or eating too much junk food, or just not getting enough sleep.

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Topics: SEO

5 SEO Metrics You'll Regret Not Measuring

Posted by Katie Redmond on Wed, Jan 22, 2014 @ 07:01 AM

Which SEO Metrics Are The Most Important to Track?

If you know much about inbound marketing, you know that metrics are the key factor that differentiates this arm of marketing from all the others. Tracking metrics allows inbound marketers to make wise, informed decisions about how they’ll promote a product, rather than simply taking a swing at what feels right. When you track metrics, you can determine exactly why some projects succeed and others fail.

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Topics: SEO

What to Expect During Your First 30 Days as an SEO Client

Posted by Bill Faeth on Tue, Jan 14, 2014 @ 07:01 AM

The First 30 Days

Welcome aboard.  We are excited to get you started, work with you and help your website get optimized for both search engines and site visitors.  The first 30 days tend to be the most stressful for my team, since we have expectations to meet and it takes a lot of extra work to get the ball rolling.

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Topics: SEO

21 SEO Experts Share Secrets to Remarkable Results

Posted by Bill Faeth on Mon, Jan 13, 2014 @ 07:01 AM

Real Advice from Real Experts

In many ways, inbound marketing and SEO are like a marathon. You put in tons of effort over a long period of time, and eventually see remarkable results. However, there are a few tactics you can adopt in SEO that provide surprising changes overnight. We posed this very question to some of the sharpest search engine professionals we know recently - how can small and mid-sized businesses quickly improve their search ranking. The results are shared below:

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Topics: SEO

6 Practical Tips for Marketers with No Time for SEO

Posted by Katie Redmond on Sat, Jan 11, 2014 @ 07:01 AM

Quick SEO Tips for The Busy Marketer

If you’re an Internet marketer, you might know about search engine optimization and all the benefits it can bring to your company and clients. You might know that 75% of Internet users never scroll past the first page of search results. You might even know that 70% of the links search users click on are organic—not paid.

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Topics: SEO

The 10 Most Common On-Page SEO Gaffes

Posted by Bill Faeth on Thu, Jan 2, 2014 @ 07:01 AM

What are some common SEO Mistakes to avoid?

That is a great question and is probably the most common question that I get asked by friends, family and clients.  First off, search engine optimization isn’t brain surgery or quantum mechanics, it’s hundreds of little details that align to make a bigger picture.  Many people spend tons of time and money into building a beautiful website that is responsive and useful to visitors but then quit fine tuning the details.

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Topics: SEO

How Do You Use Google’s New Voice Search Commands?

Posted by Bill Faeth on Fri, Dec 20, 2013 @ 07:12 AM

Google’s New Voice Search Update

Perhaps you’ve seen the new Droid Maxx commercial
“48 Hours” staring Edward Norton.  At first glance it seems like a trailer for a new Fight Club movie (Awesome!), but no, it’s a mini-movie branding the new Droid phone with the slogan “It’s not a toy, it’s a Droid.”  I can only imagine the marketing department in a think tank deciding on the right actor, an actor that looks good with a black eye. (Oh, Oh, I got it, Edward Norton!)

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Topics: SEO

10 Free Website Analytics Tools - Honest Reviews & Analysis

Posted by Rachel Chapdelaine on Mon, Dec 16, 2013 @ 07:12 AM

You must know your competitors' SEO strategy to improve your own!


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Topics: SEO

6 SEO Mistakes That Are Killing Your Google Rankings

Posted by Bill Faeth on Mon, Dec 9, 2013 @ 07:12 AM

SEO Tactics for Quick Wins

SEO mistakes are easy to make, difficult to fix, and can be extremely costly for your business.

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Topics: SEO

21 of the Most Important SEO Blogs Online

Posted by Pat Owings on Thu, Dec 5, 2013 @ 07:12 AM

Outstanding SEO Resources

Important Update, 4:07pm:

Wow, did we forget our coffee when writing this blog? We forgot to include Moz on this list, one of the most important SEO blogs of all time! Thanks, Linda Bustos (@getelastic) for reminding us on Twitter:

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Topics: SEO

The 10 Most Cringe-Worthy SEO Myths Ever Told

Posted by Pat Owings on Sun, Dec 1, 2013 @ 07:12 AM

What Are the Biggest Lies About SEO?

Who doesn’t love mythology?

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Topics: SEO

15 Inspiring SEO Case Studies and Research Reports

Posted by Bill Faeth on Sat, Nov 30, 2013 @ 07:11 AM

What are the Best SEO Case Studies?

Fresh research and stats are critical in any professional realm - especially if you’re in a field that changes as quickly as SEO. What worked a few months ago is no longer effective, which is why a SEO professional’s abilities depend on their willingness to keep up with the latest changes and updates. If you’re using the holiday weekend to boost your knowledge of the latest SEO tactics, we’ve done the legwork on your behalf and compiled a long list of the smartest reports on the block:

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Topics: SEO

Internal Linking Strategy: SEO Nerd vs Web Design Nerd

Posted by Bill Faeth on Wed, Nov 27, 2013 @ 07:11 AM

Should I set my links to open in a new tab or window?

This is a great question that I’ve seen debated over and over again.  It usually ends with one SEO nerd throwing his Jello pudding cup at another Web Designer nerd.  (Please don’t waste a pudding cup – They are delicious.  Seriously!)  Let’s break down the question so you know what I’m talking about.

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Topics: SEO