Are you in the process of building your company's buyer personas?
One of the most important parts of inbound marketing is being able to conceptualize our customers as real people with real concerns. In this respect, your buyer personas (a fictionalized, in-depth portrait of your ideal customer) should inform everything you do in the realm of marketing: content, customer acquisition, follow-up strategies, retention strategies, you name it.
But before you can create this in-depth portrait of your ideal customer, you have to collect the right information. To help you do that, we've created a handy SlideShare, inserted below, that reveals some of the questions you MUST ask when building your company's buyer personas.
At the end, you can download our collaborative prospect and persona worksheet, to help guide your team through the development of your buyer personas.