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Inbound Marketing Blog

    5 of Our Favorite Blogs on Content Creation

    Posted by Jessica Bowers Hopson

    Our Favorite Things for Content Creation

    As an agency, we are often asked about our favorite tools for the work we do on behalf of our clients. From content creation to social media engagement to website development to search engine optimization, the tools we use are a huge part of the work we do each day. 

    One of the conversations we have most often centers around content. Specifically, its creation. Many clients and prospects we talk to feel as though their industry or product is not interesting enough to write about. 

    To that, we call bull.

    Any business, regardless of industry, can become a master of interesting content. Just ask Marcus Sheridan about interesting content.

    Over the past several years, we have offered quite a bit of advice on creating content for your inbound marketing efforts. In this edition of "Our Favorite Things", we have compiled a few of our favorite blogs on content creation.

    5 Helpful Blogs for Creating Content

    1. Optimizing Past Blog Posts: 4 Hacks for Content Success

    You've heard the it said that what was old is new again? The same can be said for your content marketing, especially if you have been blogging for quite some time. One of the easiest ways to generate new content is to comb through your library of existing content and update, repurpose and refresh for today's readers. We'll walk you through the process with these content hacks.


    2. 8 Sources for Incredibly Interesting Social Media Content

    The excuse that your content isn't interesting just simply won't cut it anymore. In this blog post and corresponding SlideShare, we offer 8 different options for sourcing content for your social media (as well as your blog or email newsletters) that are actually very interesting to your readers. 

    3. At a Loss for New Content? Use Customer Feedback

    Think about all the times you have taken to the internet to search for answers to a questions. Do you get frustrated when you can't find the answers you are looking for? Your customers feel the same way. One of the easiest ways to create new content is to incorporate customer feedback into your content creation process. Use FAQs, survey data, or customer testomonials to shape the topics for your blogs and emails. If you're at a loss for what to write about, go straight to the source: your customers.


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    4. 5 Apps to Make You a Content Marketing Multi-Tasker (Plus 1 freebie!)

    Writing content can be a drain on your brain and your schedule. But it doesn't have to be that hard! One of the great things about technology these days is the abundance of apps and tools that help us do our jobs better (and faster). In one of our most popular blog posts, we dive into six apps that help you create and curate written and visual content for your blog and social channels all from your smartphone. We all love efficiency, right?

    5 Must Have Apps for Marketers

    5. The Balancing Act Of Good Content Marketing

    We'd be remiss if we didn't remind you, fair reader, that content marketing is not just about publishing content. There is a fine line between the art and the science of it all. Successful content marketing strategies combine the well-researched components, such as user feedback, site visitors and keywords, with the artful components like catchy titles, beautiful graphics and well-turned phrases. When you're at a loss for content to create, try combining both the artistic and the scientific to shape your content strategy.


    Analytical thinking plus creativity equals great content.


    With these tools at your disposal, you have no reason not to create thoughtful, well-informed content for your readers. Ready to get started?


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    Topics: Inbound Marketing