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Inbound Marketing Blog

    Why We Want You to Subscribe to "Saturday Sips" Today

    Posted by Jessica Bowers Hopson

    How do you take your coffee? With a side of marketing news?

    In today’s digital information age, we are inundated with news, status updates, email marketing and Facebook posts.

    According to EmailMonday, 9 out of 10 people check their email at least one time per day using their smartphone. And marketers are using this to their advantage. There is so much information being emailed out every day, it’s nearly impossible to keep up with it all. The sheer volume of information can be staggering. Sometimes it causes you to shut down your email client and miss something valuable.

    That’s why our team at IMA decided to distill that information for you. Instead of spending hours combing through all of the social media sites and reading every blog you subscribe to, we decided to do the work for you.

    That’s why we created “Saturday Sips”, our weekly round-up of marketing news that matters to our readers. Our team combs through blogs, social posts and email newsletters to curate interesting and valuable articles aimed at helping you do your job better. There’s a little wit, a little pop culture, and a lot of marketing information.

    If you haven’t subscribed to “Saturday Sips” yet, we think you should. We know that, most likely, your email inbox is already full. Our goal is not to further inundate you with information, but instead to provide you with a few relevant articles and images you can consume with your morning coffee each Saturday.

    We’ve rounded up our Top 5 Reasons you should subscribe (and share!) the “Saturday Sips”.

    5 Reasons You Can’t Miss “Saturday Sips”

    1. We share marketing news you can use. As we already mentioned, there is so much information in the world to consume, who has time for it all? “Saturday Sips” we’ll give you in bite-sized portions of the marketing information that matters to you. We’ll share the tips and tricks that will help you grow your business, no matter what industry you’re in.

    2. We serve up easy-to-consume content. Our articles won’t take you an hour to read. The goal of this email digest is not to provide a dissertation. The articles we curate each will are short enough for you to enjoy over your Saturday morning latte.

    3. We use a little bit of snark. Let’s not be too serious, ok? Who has time for that? While the information is pertinent and relevant, the delivery is a little softer. Plus, our team loves wit and sarcasm, so we wouldn’t be genuine if we didn’t infuse a little bit of wit and snark into our messaging. If that bothers you, then maybe this newsletter isn’t for you. But hopefully that won’t scare you away.

    4. Sometimes we talk about The Don. Sometimes we’re more serious. And sometimes there’s a video of an Olympian being run over by a Segway. Because variety is the spice of life, right? And we don’t want this digest to become stale. But it isn’t all about us; we lso take recommendations on what you want to read.

    5. We'll help you impress your friends. In addition to our valueable marketing news, we sometimes throw in a few pop culture stories. (See above regarding the Segway.) So, as you're consuming "Saturday Sips" in the morning with your coffee, take note of these interesting tidbits to use it later to impress your friends when you go out on Saturday night? You can thank us later.

    Our email digest is delivered each Saturday morning before you get out of bed. So rise and shine with IMA and get a jumpstart on your weekend. Subscribe today and you’ll receive your first issue tomorrow morning.

    Your coffee’s waiting… what are you waiting for?


    Subscribe to Saturday Sips

    Topics: Inbound Marketing