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Inbound Marketing Blog

    12 Books Every Marketer Should Read Today

    Posted by Bill Faeth

    Titles Every Marketer or #SMB Owner Should Buy, Borrow or Download 

    Is reading becoming a lost art? With so many opportunities to absorb content online and on a screen, does anyone sit down with a nice hardback anymore and just read? Not to mention highlighting favorite passages or dog-earing pages that you want to return to later. 

    We believe the art of reading still exists. It must, because Amazon's 2014 revenue from book sales alone had already reached $5.25 billion by February, according to Forbes

    And while there are abundant online resources for marketers and entrepreneurs in the form of blogs, ebooks and case studies, nothing beats a good book every now and then. For those wanting to dig in and learn more from books about marketing, social media and business in general, we've compiled a list of some of our favorite good reads.

    12 Books to Put in Your Amazon Shopping Cart Today

    Books For Inbound Marketing:

    Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online, 2nd Edition by Brian Halligan and Dharmesh Shah, founders of HubSpot

    Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin, founding thought leader of internet marketing strategies

    Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, Chief Content Officer at MarketingProfs

    The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition by David Meerman Scott, veteran markting pro and author

    Books For Social Media:

    The Social Media Bible: Tactics, Tools and Strategies for Business Success, 3rd Edition by Lon Safko, writer, speaker, creative coach, and inventor of "The First Computer to Save a Human Life"

    Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk, CEO of Vaynermedia

    The Art of Social Media: Power Tips for Power Users by Guy Kawasaki, current Canva evangelist,  and Peg Fitzpatrick, social media strategist

    500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! by Andrew Macarthy, social media consultant

    Books For Business Organization:

    The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, author and staff writer at The New Yorker 

    Switch: How to Change Things When Change is Hard by Chip Heath, Stanford University professor of organizational behavior, and Dan Heath, senior fellow at Duke University

    The Virtual Assistant Solution: Come up for Air, Offload the Work You Hate, and Focus on What You Do Best by Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishing

    Lean In: Women, Work and the Will to Lead by Sheryl Sandberg, current COO of Facebook

    Tell us, what's on your desk?


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    Topics: Inbound Marketing