Guest Post: 6 Ways Public Speaking Works as a Business Marketing Strategy
When you own a business, you have a lot of choices to make about how to market it most effectively. Some companies focus on online marketing to the point that they ignore offline marketing channels which can be highly effective.
Public speaking can be an excellent strategy to help your business grow. First of all, speaking with employees shows that you care about their wellbeing. That’s definitely a step in the right direction, and with a bit of guidance you will motivate and convince them to help your business grow.
Here are some smart ways public speaking can help your business.
1. It's Cost Effective
Many marketing channels can cost your business lot of money. In comparison, public speaking can be extremely cost effective. You can offer your services, speaking to audiences for free. Your only cost is some of your time and perhaps a few expenses. Many public speakers even earn a fee for their presentations, but business owners often find that the chance to spread their message is payment enough.
2. You Can Reach a Targeted Audience
A lot of advertising, such as magazines, newspapers, billboards, and radio or TV commercials, reaches a very broad audience. Many of those people are not going to be interested in your company's products and services, yet you pay to reach them anyway. When you set up a public speaking engagement, you can target groups that include audience members who are good prospects for your business. Your efforts are focused where there's a greater chance of return.
Photo Credit: Cycdor Offices
3. Generate Leads
Speaking to a targeted audience can easily result in business leads for you. Convince the audience that you know what you are talking about, and have knowledge, skills and expertise that can help them with their problems. Some of these people may need your services now or in the future, or they may know other people who do, that they can refer to your business. Public speaking is an excellent strategy to market your company. As an entrepreneur, you must have the courage to speak up and the drive to motivate why your business is worth checking out. As long as you can do that, your chances of making it known worldwide will greatly increase.
4. Build a Reputation as an Expert
Public speaking is an excellent way to build your reputation as an expert in your field. When you get up in front of an audience and speak authoritatively on a topic, they will have greater respect for your knowledge in that field, and your reputation will benefit. Being known as an expert can lead indirectly to more business opportunities. This public recognition can also give your business an edge against your competition.
Photo Credit: Crown Copyright & Paul Shaw
5. Build a Personal Brand
Some business executives are so well known that their personal brand is an important asset for their companies. Richard Branson is one high-profile example, and Steve Jobs was another. Their public appearances got a lot of publicity, and reinforced their reputation for certain personal and business values. This personal brand then has a carry-over effect to their businesses.
6. Create Reusable Content
When you create and deliver a presentation to a group, your content doesn't have to die there. You can reuse that content in various ways. Post videos of the presentation on YouTube, and a copy of your Power Point slides on Slide share. Write about the presentation on your blog and social media sites, and link to the video. Turn your presentation material into a series of blog posts, or an e-book on the topic. Think creatively, and you can multiply the benefits you get from public speaking.
Not every entrepreneur, CEO or business owner can speak in public with flair and determination. Holding a presentation in front of an audience is a lot more challenging than meets the eye. First, you must be able to grab attention in the first 2 minutes; if you fail to lure your audience from the very first minutes, your whole presentation becomes useless. Companies may also consider hiring event speakers. These professionals have the skill and the knowledge to motivate and stir their audience; they have the power to increase engagement, and thus help your business thrive.
Guest Blogger: Jason Phillips of LondonSpeakerBureau.com