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Inbound Marketing Blog

    Website Development: Why You Need Web Optimization

    Posted by Jessica Bowers Hopson

    Guest Post: 6 Things You Need to Understand About Your Website

    Maneuvering ones's way through the digital business world or introducing one's self to digital platforms is intimidating for everyone, especially for those who traditionally had no need to develop a computer-related skill set or at least understand some basics related to how a site and its pages are hosted and optimized until now.

    Web hosting is among the essentials related to digital marketing.  Like having a traditional storefront, you need a place (at least) to host services and products.  In addition, since search engines maintain and ‘serve’ worldwide web information, it’s integral that the most-used engines (like Google) index and subsequently value your digital property.

    Here’s what you need to know about web optimization in addition to website development.

    Start with Great Hosting

    A website hosting agency may also provide search engine optimization services, yet it’s incredibly important to invest in a reputable hosting company.  The host ensures a site and pages function correctly as well as remains safe from hackers.  To seek poor providers or settle for those with histories of failure would be to select a near-condemned building as your business’s storefront. Reading reviews about hosting companies on sites like http://Virtual Hosting.com is a great starting point.

    Consider File Compression

    Depending on type of servers leveraged, it’s advantageous to condense files, using GZip or similar services.  Apache 1.3, Apache 2.x and Nginx exact respective modifications and a number of services allow web masters to compress and mod deflate information, resulting in faster load times for pages, a major concern of web browsers.

    Avoid or Optimize Redirects

    Since successful properties begin to accumulate traffic, building upon sentiments of branding (browsers go straight to a web page rather than conduct a search), it’s common for modifications to occur or changes to be made in retrospect.

    However, ‘redirecting’ attention online is not as easy as changing the signage outside one’s store.  It requires some technical strategy and knowhow.  For example, Javascript and Meta redirects lead browsers from old to new pages or inform users about a relocated URL.

    Since each redirect is associated with additional information, there’s a lapse in reaction time, influencing the total amount of time browsers must wait for pages to load.

    Unload Extra Assets

    Parse individual content assets – Javascripts, images, CSS and static files, placing them on a separate server other than that of the actual website.  It’s a great way to improve user experience; site-dedicated servers only need to address PHP processing.

    Businesspeople seek paid and free tools to aid with parsing. However, paid services are better aligned with stability and scalability.

    Address Your CSS

    CSS codes are modern-day site foundations, providing modern looks and feel to today’s pages.  CSS looks sleek and demands less code, but if code is done poorly, it’s disastrous for user experience and site function.  Use CSS selectors for cleaner markup; shorten code related to the same styles; and take interest in CSS Sprite.

    Sprite techniques reduce HTTP requests during page load, mixing elements to expedite output.  It’s useful for sites that feature a lot of images, videos, and mixtures of content.

    Optimize WordPress

    WordPress is a popular content management platform allowing web masters to install plug-ins and host e-commerce elements.  A large majority of SMBs execute WordPress due to the ease of use and modest pricing.

    However, like any content platform, consider ways to optimize digital elements.  Use WP-Cache to make a site faster and responsive.  (WP Super Cache is another solution.) Furthermore, deactivate unused plugins, which can slow a site or cause other technical issues, especially with other plugins.

    A knowledgeable eye removes unnecessary PHP tags from theme source codes.  One author provides a resource, targeting tags to delete.

    Development is the basis; afterward, start thinking optimization of all digital assets.


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    Guest Blogger: Rose Donner 

    Rose Donner’s passion is for innovative web marketing. Her instinct for reaching consumers online has led her to blogs that discuss the trends and tricks to marketing businesses in the digital age.

    Topics: Design