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Inbound Marketing Blog

    Are You Using The Right Keywords?

    Posted by Jessica Bowers Hopson

    Slideshow: 5 Free Keyword Search Tools To Use When Mapping Your SEO Strategy

    Keyword: (n) an informative word used in an information retrieval system to indicate the content of a document.

    Ah, the all-important keyword. The determining factor in page rankings. The foundation of any strong Search Engine Optimization (SEO) strategy.

    By now, you should know the importance of keywords for ensuring your site appears high enough on a search results page to get noticed. Ranking for the right keywords is critical for your potential customers to find and visit your website.

    But how do you know what the “right keywords” are?

    Choosing the Right Keywords

    Before you redesign your website, map out your SEO strategy or even sit down to write your next blog post, you need to identify which keywords will resonate with your specific audience. Otherwise, your great content will have a harder time being found.

    "Ranking for the 'right' keywords can make or break your website." –Moz.com 

    Fortunately, you don’t have to be a mind reader to figure out what words or phrases your customers are searching for. There are a multitude of online (and free!) tools out there to help you determine the right keywords for your blog or website content.

    In this slideshow, we’ve compiled a few popular tools to help you form your keyword strategy. Click through to see a few of our favorites.




    Remember, once you’ve identified your keywords, it’s just as critical to know where to place them inside your content. Don’t be a keyword stuffer!

    Still confused about SEO? It’s not too late to join us tonight at 6 p.m. CST in Nashville for an interactive workshop on SEO.

    We’ll break down the basics and provide a live website demonstration. Plus, all attendees receive a free website analysis after the event. And the best part? It’s free!

    Click below to RSVP.


    Join IMA for an SEO meetup on Sept 10 

    Topics: SEO