Continue your digital, social and SEO education at one of these industry events
In the world of marketing, especially that of online marketing, change is the only constant. With new technology arriving on the scene almost daily and new algorithms for search results continually adjusting, it can be difficult to keep up with the latest trends and greatest methodologies in this industry. So how do we keep up with the ever-changing times?
Fortunately, there are plenty of opportunities for self-education available. From webinars to local meet-up groups to online classes, it is possible to continue your marketing education right from your desktop.
Those who prefer the social interaction and face-to-face learning that comes with in-person trainings are in luck. Leaders in the marketing industry are hosting some great conferences and workshops this fall that focus on a variety of topics, depending on your interests, experience and area of focus.
Attend a marketing conference this fall
We’ve rounded up a few of the must-do industry events this fall, though this is surely not a comprehensive list. All of these are still accepting reservations, so it is not too late to make plans to attend. No matter where you find yourself on the continuum from novice to guru, these conferences have something for every marketing professional’s skill level.
Confluence Sept. 6 in Oklahoma City
Focus: Billed as “a conference for bloggers and digital influencers,” this one-day event will bring together thought leaders in branding, blogging, social media, design, SEO, content marketing and more.
Cost to Attend: $49 (Yes, you read that correctly. $49. As in, less than $50!)
Bonus: Speakers from some of the other conference we list here will be at Confluence, making it an easy and cost-effective option if you can’t make it to the other events.
Content Marketing World Sept. 8-11 in Cleveland
Focus: Ideal for new and experienced content marketers, Content Marketing World is a premier event for PR and marketing professionals to develop strategy and implement initiatives in their company.
Cost to Attend: $2,135 or purchase a Virtual Pass to view breakout sessions and keynote speakers from your desktop for only $495.
Bonus: Kevin Spacey is the keynote speaker.
Digital East Sept. 9-10 in Washington, D.C.
Focus: With topics on content marketing, social media, UX and data-driven strategies, Digital East will provide both tried-and-true practices and new technology emerging in the digital marketing space.
Cost to Attend: $545
Bonus: Roundtable sessions give attendees one-on-one Q&A time with events speakers and other conference attendees.
INBOUND 2014 Sept. 15-18 in Boston
Focus: Hosted by HubSpot, INBOUND 2014 plans to be bigger than ever, with more than 7,500 attendees expected. Targeted at inbound marketers and sales professionals, this conference will provide more than 170 educational sessions, deep dives and case studies. There are even special tracks for HubSpot partners and CMOs.
Cost to Attend: $1,500
Bonus: Martha Stewart and Malcolm Gladwell are on the agenda.
FutureM Sept. 16-18 in Boston
Focus: Hosted by the Massachusetts Innovation & Technology Exchange, FutureM focuses on what’s next in marketing. Attendees will learn how to integrate traditional marketing, digital marketing, R&D, product development and more to increase customer engagement and conversion rates.
Cost to Attend: $600
Bonus: Because FutureM runs concurrent with HubSpot’s INBOUND conference, your FutureM pass will get you into INBOUND’s keynotes, happy hours and the popular INBOUND Rocks concert.
Brand ManagementCamp Sept. 18-19 in Las Vegas
Focus: This 12th annual conference will bring together hundreds of senior-level brand marketers to discuss brand strategy, messaging, advertising, content and digital marketing.
Cost to Attend: $2,500
AMA Annual Conference Sept. 30-Oct. 2 in New Orleans
Focus: Designed for mid-level to experienced decision makers, the American Marketing Association’s annual training will provide engaging sessions on digital, creative, analytics, branding and more.
Cost to Attend: $1,400 (AMA members can save $200 on registration.)
SMX East Sept. 30-Oct. 2 in New York City
Focus: For those concerned about SEO, SEM and social media, Search Marketing Expo offers more than 60 tactical-based sessions to increase your knowledge and, ultimately, your site traffic.
Cost to Attend: $1,795
Bonus: The agenda promotes a session on Google’s recent updates to increased rankings for SSL (htts://) sites, so you know you’ll be getting the latest and greatest information.
PubCon Oct. 6-9 in Las Vegas
Focus: This Forbes-endorsed conference focuses on social media and optimization sessions led by the industry’s leaders in social media, Internet marketing, search engines, and digital advertising. Attendees will gain an in-depth look at the future of technology.
Cost to Attend: Platinum Badge packages (the most comprehensive) are $1,900 until Sept. 30
Bonus: Can’t make it to INBOUND? Speakers Malcolm Gladwell and Guy Kawasaki are making their way to PubCon too.
Conductor C3 Oct. 8-9 in New York City
Focus: Primarily for Conductor Searchlight users, this event will bring together 1,000 digital marketers to discuss inbound marketing tactics, industry news and trends and updates to the Conductor product.
Cost to Attend: $1,650 (Use promo code CantMissC3 to save 25%)
Bonus: Marketing guru Seth Godin and Marketo CEO Phil Fernandez are on the bill as keynotes.
MarketingProfs B2B Conference Oct. 8-10 in Boston
Focus: As the title suggests, this one is aimed at B2B marketers and will provide industry insights on video content, demand generation campaigns, big data, metrics and analysis and overall marketing strategies to help you plan your initiatives for the future.
Cost to Attend: $1,500 until Sept. 1
Dreamforce Oct. 13-16 in San Francisco
Focus: Part conference, part giant party, Salesforce’s Dreamforce conference is one of the leading industry events of the year. With over 1,400 sessions, content can be tailored for pretty much any attendee in any industry.
Cost to Attend: $1,300
Bonus: Where else can you see Hilary Clinton, Bruno Mars, Al Gore and Tony Robbins all in one place?
Social Fresh West Oct. 28-30 in San Diego
Focus: Social media is the name of the game at this conference. Marketers from companies ranging from startups to Fortune 50s participate in this biannual conference to learn the latest in social media success stories. Because this is a one-track, no-panels conference, every attendee hears the same information from every speaker. Each speaker gets 25 minutes on stage, forcing them to minimize the fluff and focus on the fundamentals.
Cost to Attend: $700 until Sept. 13
2014 PR Daily World Conference: The New Public Relations Nov. 5-6 in New York City
Focus: Ragan’s PR Daily hosts a variety of programs throughout the year. The November event focuses on content marketing strategies for digital and traditional marketing and PR professionals.
Cost to Attend: $1,000 for non-Ragan members
ad:tech Nov. 5-6 in New York City
Focus: This conference brings together the digital marketing to share actionable tactics, strategies and insights while helping you develop your personal brand.
Cost to Attend: $1,400 through the end of Sept.
Budget Friendly Training Options
If your travel budget cannot accommodate these events, consider more cost-effective alternatives. Some of these events offer day passes at a cheaper rate that allow you to choose the day you most want to attend without having to pay for multiple days in a hotel room.
You can also look for local or regional events hosted in your area. Local chapters of national organizations sometimes host meetings and workshops that provide you with similar educational content without the cost and hassle of traveling.
In the Nashville area? IMA is hosting a free SEO-focused workshop in Nashville on Wed., Sept. 16 at 6 p.m. Come learn SEO analyss and receive a free SEO audit of your site.