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Inbound Marketing Blog

    Is Social Media Monitoring Keeping You from Being Social?

    Posted by Jennifer Kardell

    Find Better Ways to Keep Up With Your Social Media Platforms


    Do you have more social engagement on your plate than you have time for? When it comes to choosing a social media monitoring and engagement platform, you need to begin your planning process by asking yourself this question. You must first determine your need and if it is really worth your cost (even if the program is free).

    If you find that you are spending more time being social for your work than for yourself, then you may need a social engagement platform to help keep everything organized for you. With so many options out there, including platforms like SproutSocial, Hootsuite and Sociota, your biggest challenge is choosing which platform is most suitable for your business’s particular needs

    Things you want to consider when looking into monitoring system:

    Compatability

    While it’s true that most companies only really use Facebook, Twitter, or maybe even LinkedIn, Google+ is gaining popularity among many business networks; however, most engagement monitoring platforms don’t offer the ability to schedule posts for Google+.  Keep this in mind when you are shopping around for the right platform; be sure to choose the platform that can link to all of your company’s most relevant networks quickly and easily.

    Cost

    There are many free options available for monitoring and engagement; most of them also have different pricing levels based on your needs. Don’t pay for something just because it’s the “latest-and-greatest”; pay for what will help keep your efficiency game on par.  Just because everyone else is using a certain tool doesn’t mean that tool will function best for your business’s social engagement needs. It’s kind of like choosing the right social media channels; just because “everyone is using Facebook” doesn’t mean you have to.  Social Media Examiner gives a great insight on keeping your social media cost-effective but also suggests using Google Alerts to help cut costs.

    Engagement

    Engagement is key to keeping and building relationships with your consumers. Therefore, it should be just as important to you to find an option that keeps this simple and easy for you to communicate with your consumers. A nice feature that Hootsuite and SproutSocial offer with their design is the ability to have all of the social networks on one screen so you don’t have to change network-to-network.

    Mobile

    You, like your consumers, live busy lives and are always on the go. Having a mobile app may not always be necessary, but it is a feature to consider when you are choosing the right monitoring system. If your consumers are going to require immediate and constant communication, be sure that the platform you choose also has the ability to be easily accessible on your phone.  

    Scheduling

    While we are on the topic of making your life easier, lets talk about finding a platform that allows you to schedule posts! How great would it be to be able to schedule, monitor and respond from one place? Well, there are few platforms out there like Hootsuite and SproutSocial that allow you to do this.

    Accounts

    If you have multiple accounts that you need to keep organized, then you will want to take into consideration how many accounts the platform allows you to use. After all, what’s the point in acquiring a tool to sync your social media platforms if it doesn’t have enough room for all of them? This decision leads back to the idea of cost – will it be cost effective to pay extra or pay a fee at all to manage all of your accounts? Carefully measure the costs of syncing all of your most important social media platforms to each monitoring tool, and decide which tool is most efficient for your business after that information has been compiled.

    Don’t be afraid to play around with each platform before making a commitment to one.  Why not begin by trying a free platform and testing its capabilities with your most important social media platforms? This will allow you to get a feel of the functionality of the platform and will also help you determine if the features the system offers will allow you to handle all of your social media needs. Think of it as social media speed dating; get a feel for what is out there and choose the one that is perfect for you.  Once you have made your decision, sit back and marvel at all of the free time you just earned yourself!

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    photo credit: h.koppdelaney via photopin cc

    Topics: Social Media