Which Infographics Struck Gold This Week?
In case you hadn’t heard, visual content is all the rage when it comes to reaching and engaging your customers. Infographics are among the most dynamic and shareable visual content out there, as they combine the valuable elements of both visual stimulation and education into one neat, visually appealing package.
If you haven’t learned by now, we at Inbound Marketing Agents love a good infographic, so compiling a list of the eight infographics from the past week was a project we relished. The infographics we chose utilized the elements of effective design and valuable information to make them standouts in the past week’s worth of marketing content. So without further ado, here are our top eight infographics from the past week.
1. Garrett Moon, unbounce.com, “10 Content Marketing Growth Hacks.”
If you aren’t familiar with the idea of growth hacking in the marketing world, this infographic will give you a crash course complete with awesome graphics, an attractive color scheme and valuable statistics and figures to really help the information hit home. The accompanying article is also highly informative, with tips on making more dynamic calls to action, writing better headlines, and offering your audience the opportunity to interact with your brand and website.
Moon includes a great infographic at the bottom of his article that details the history of growth hacking, how it helps businesses grow and how it relates to content creation in the marketing scheme. Take a gander at the infographic below, and learn a thing or two about growth hacking while you’re at it.
2. Christine Barakat, SocialTimes.com, “The Anatomy of an Effective Marketing Brain.”
Barakat’s article outlines the science behind “whole-brain marketing,” or combining analytical thinking with creative thinking to get ahead in the marketing process. HarteHanks’ impressive infographic, outlining the numerous benefits of whole brain marketing, is showcased in all its well-designed glory, with percentages, statistics and graphics galore. For meaty, memorable information, this infographic is a top performer.
3. Adam Weinroth, Business2Community, “The Great Divide in Content Marketing.”
For many of us, our ambitions going into the content marketing world will far outreach our actual returns. Why is this, you wonder? Well, for starters, there is often a serious divide between what we want and the efficiency of our strategies in accomplishing those goals.
This divide is the issue that Adam Weinroth, Chief Marketing Officer at OneSpot, wishes to approach with this fantastic infographic, which offers statistics, reports and figures on who is looking at content, how marketers approach creating that content and how we often carry misconceptions about our own abilities and bandwidths in creating and distributing truly compelling content.
4. Neil Patel, Quicksprout.com, “How to Use Tumblr for Marketing.”
Although this infographic is a couple of weeks old now, it was just too fabulous to leave off of our list this week. Quicksprout has not only compiled several impressive statistics on the effectiveness of Tumblr as a marketing platform, its infographic shares some truly helpful ideas for engaging your audience using a variety of mediums.
The infographic also helps familiarize viewers with Tumblr by providing a quick introduction and explaining how the platform functions as a sort of hybrid of other popular social networks and offers users a variety of opportunities for reaching and engaging clients.
5. Kimberlee Morrison, SocialTimes.com, “The Next Digital Generation.”
Kimberlee Morrison at Social Times shared this infographic from BrandWatch which outlines the remarkable reach that technology and digital interaction have in our society. The technological habits of children and adolescents in modern times is front and center in the highly-detailed infographic, which showcases not only the percentages of households which own tablets and have access to the internet, but also details the percentages of children who have been advised on safe internet procedures.
6. Lindsay Holmes, Huffington Post, “How Anxiety Influences Your Health.”
If you’re like most busy professionals, you have your fair share of bouts with anxiety, exhaustion and stress. You’ve also probably brushed those feelings off as harmless, a non-issue, or as an otherwise normal part of your day-to-day living. Lindsay Holmes and the staff at Huffington Post beg to differ, however, as their eye-popping infographic explains the true detrimental effects of stress and anxiety on the human body, effects that include everything from an increased risk of painful maladies like ulcers and digestive problems, to chronic issues with sleeping, focusing and maintaining a healthy immune system.
7. Irfan Ahmad, Digital Information World, “How to Improve Engagement on Google+.”
Digital Information World teamed up with Martin Shervington at plusyourbusiness.com to create this dynamic and thorough infographic detailing not only the immense value of Google+ to businesses, but also how to better engage your audience using the platform. From statistics on brand success to ideas on how to curate and create your own remarkable Google+ content, this infographic is a must-read for those of you still in the dark about this social network giant.
8. Catherine Clifford, Entrepreneur.com, “Millenials Check Their Phones 43 Times a Day. This is What They’re Looking for"
Catherine Clifford begins her article by discussing the ever-connected Millennial, how they interact with each other and how they stay connected to brands they love. The Millennial, with their perpetually plugged-in mindsets, is a marketer’s dream, she insists. But they’re also some of the trickiest consumers to appeal to. She shares a stunning infographic from SDL that outlines a “Five Step Plan for Personal Content Delivery,” which includes a profile of the Millennial, details their technology usage and explains what they expect and desire in their interactions with brands.
As you can see, infographics are some of the most dynamic, educational and provocative visual content available to online audiences. Understanding the value of infographics, to both educate and excite your viewers, can help you gain more shares and followers, as well help you establish yourself as an industry authority.
Dynamic visual content is among the most shareable and valuable content you can include on your company’s social networks; whether you want to post outstanding infographics like the ones we’ve outline above or take the leap into creating and designing your own, your company will enjoy wide-ranging benefits from utilizing this awesome medium of visual content.
For more information on creating awesome infographics that your followers will want to share, check out this blog post from last month.kevin dooley via photopin cc