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Inbound Marketing Blog

    Nashville Dental Marketing - Who Is Doing Inbound Right?

    Posted by Tracey Street

    Which Dentists in Nashville Are Making People Smile with Their Websites?

     

    The inbound marketing process can be confusing, to say the least, especially if your product or service is difficult to market or doesn’t have a defined target audience for whom its benefits will be most felt.

    When it comes to the healthcare field, eeking out a noticeable place among your competition can be difficult.

    The creation and careful maintenance of a modern website is among the most important parts of keeping your inbound marketing efforts fruitful, yet many healthcare providers simply don’t put much effort into building a strong web presence through which they can attract and engage potential patients.

    When it comes to the dentistry profession in Nashville, there are several notable web presences, many of whom are approaching inbound marketing in great ways.

    From stellar websites to relevant blogs, Nashville dentists are showing their inbound marketing prowess, gaining more exposure and attracting new patients all the time.

    So which Nashville dentists are doing the best job with their inbound marketing efforts? Let’s take a look.

     

    The Website

    A company’s website is one of the most important keys to their success in inbound marketing.

    When it comes to promoting a dental practice, there are a few things that make a huge difference in the success of your website.

    There are certainly a few key questions to ask when building a website designed to promote a dentistry practice:

    • Is the website easy to navigate?
    • Does the website design cater to the general concerns of someone looking for a dentist?
    • Does the website design encourage visitors to explore?

    More than anything, a website for you dental office should have the concerns of your potential patients at its forefront.

    Which Nashville dentistry website has an impressive website that caters to its potential patients and is easy to navigate?

     

    Belle Meade Family Dentistry

     

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    Belle Meade Family Dentistry’s website is immediately welcoming.

    Its homepage isn’t cluttered, and its exploration options are clear, simple and inviting.

    Also, their homepage includes a slideshow of pictures, all of which cater to the interests of the business’s core audience.

    Just by sitting through one rotation of the pictures on the website’s homepage, you will have the opportunity to meet the dentists who make up the Belle Meade Family Dentistry Practice, get directions to the office, and get a virtual tour of the office.

    They have a CTA for their Newsletter on the home page, as well as icons for interacting with the business on several social media outlets.

     

    Downtown Dental

     

     

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    Downtown Dental, located on Union Street in Nashville, also has an impressive website, with an easy-to-navigate homepage, a welcoming and visually appealing color scheme, and a set up that caters to the interests of its potential patients.

    When considering a visit to the dentist, many people feel a mixture of fear and panic. Having a website with a cool color scheme, little clutter, and straightforward options for navigation can help relieve some of the tension and get potential clients on their way to a healthier mouth.

     

    The Blog

    In case you didn’t know, blogging is one of the most important parts of establishing your business’s presence on the web.

    Not only does blogging drive traffic to your website, it helps establish your company as an authority in your industry.

    For dentists in the Nashville, a few of them offered truly impressive blogging efforts on their websites.

     

    Dr. Clint Newman, DDS

     

     

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    Providing your customers with relevant, engaging content is vital to the success of your website and for increasing your client base.

    Not only is Dr. Clint Newman’s business website easy to navigate and geared towards his potential patients, it has a great blog to boot.

    Dr. Newman keeps his blog updated weekly, and offers insight on topics like “The Negative Effects of Gum Disease on Your Health” and “Types of Tooth Discoloration”.

    By focusing on topics that his audience will find interesting and relevant, Dr. Newman encourages visitors to his website and engages those who are already there.

    Franklin Dental

     

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    Another great dental blog is written by the folks at Franklin Dental.

    The blog’s landing page has a clean and inviting design.

    In addition to the relevant information the content gives, there is also a CTA to subscribe to their newsletter (we love CTA’s on any landing page), as well as the ability to search for other blog topics.

    Another important addition to the page are their social media buttons.

     

    Being a dentist in the middle Tennessee area doesn't mean you have to put up a boring website, or choose not to do any online marketing at all. Creating an inbound program that includes a user friendly website, as well as a blog with relevant content can boost your client base in no time.

    If you need a Nashville-based inbound marketing agency to help you with the basics, give us a call and we will get you started.

    Topics: Inbound Marketing