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Inbound Marketing Blog

    5 Common SEO Mistakes and How to Fix Them

    Posted by Bill Faeth

    5 SEO Mistakes You Might Be Making

    more traffic to your website? What is your company currently doing to make sure that its website, content, and social media outreach are optimized for both your customers and search engines?

    Not sure about search engine optimization? You’re not alone. Most business owners, and even marketers, aren't sure how to go about optimizing their sites for search engines.  This is where we come in.  We know SEO: We study it.  We test it. We implement it. Now, we are ready to share it with you on April 9th, absolutely free, in our webinar: 5 SEO Mistakes You Can Easily Change Today.

    SEO, search engine optimization, is a tool used by marketers to generate more visits to your website. Since the search engine (Google, Bing, and Yahoo! are the three big guys out there) is the primary method most Internet users use to find what they are looking for, SEO is a great way to improve both your potential visitors’ experience, as well as how a search engine picks up and ranks your content.

    Making sure your website content and SEO are aligned has evolved into one of your best and most efficient marketing options. There are, however, many common mistakes a marketer can make when optimizing their site. Even though the algorithms that the top search engines keep top secret change every day, there are some frequent SEO blunders you can avoid when enhancing your website.


    1. Why most websites have duplicate content and how it affects your Google rankings as well as how to fix it.

    When you have two or more pages on your website that contain the same information, search engines get confused. They are, after all, non-living, non-thinking entities. Even though the search engine isn’t going to take over the world – yet – when they encounter a website with duplicate content it can cripple your ranking ability.When a search engine sees duplicate content on the same website every time it comes to crawl, it will stop coming back to rank and index your site. It thinks it knows what is there.

    If you have several pages pointing to the same link, or multiple URL’s pointing to the same page, the search engines don’t know to rank them together. Each link, each URL gets its own ranking and dilutes your website’s content.


    2. How to properly keyword theme to create more relevance and improve your click through rate.

    Search engines assign weight and relevance to your business’s content based on how logically your sight is set up. Beginning with your major SEO theme/topic on the home page, and then breaking into further SEO sub-themes and sub-topics on other pages, your content is layered within your website design in a manner that search engines can easily understand and rank.

    Setting up a website for SEO in a manner that search engines can understand is easier than you might think. Your homepage is where your main keyword goes. Sub-keywords appear on secondary pages.


    3. Increasing conversion rates by focusing on the User Experience within your website.

    Websites that are geared primarily toward search engine results are missing out on the other main reason to use SEO: your website visitor. Making sure a visitor to your website is engaged in a dynamic and value-filled experience is key to converting those visitors into potential leads and increasing sales.

    This is where understanding your client/buyer/customer comes in. Developing buyer personas for your target market based on their interests and pain points will eliminate unnecessary content, and especially keywords that are weighing down your SERP ranking.


    4. Easy to use tricks to keep tabs on your competitors.

    Google’s Adword Planner is a great tool to use to keep track of what SEO keywords your competitors are using, as well as a fabulous tool for finding new SEO tactics for your business.

    The Adword Planner allows you to find the key words of your competitors and to focus your SEO planning based on what is working for them, for your company, and most importantly, your buyer persona. Check it out and play around with all of its components and discover what a fabulous SEO tool it is.


    5. Why images are more than just a picture on your website.

    Naming your stunning, captivating or attention grabbing images with targeted keywords as well as including other fields in your posting process is just as important as the article itself.

    If a picture is worth a thousand words, then in SEO, a few selected words are worth thousands of ranking spots. The algorithms that search engines use also include the tags that you place on your visual content. Make it work as hard for you as your content does.


    The subject of this webinar is designed so you can learn how to make these changes immediately without being experienced with SEO or having to pay someone one to do it for you.

    So, what are you waiting for?  Click the REGISTER NOW button and sign up today! This is will be the best free information you have gained in a long time.

    Who says nothing is free? This webinar is!



    IMA_-_LogoIMA is a full service marketing agency with a passion for helping small & medium-sized businesses improve their marketing strategy.





    Jeff Evans is the SEO Manager at IMA and comes to us by way of Atlanta, GA with eight years of experience managing search engine optimization, search engine marketing, and PPC for medium sized and large companies nationwide.

    Katie Redmond is IMA's SEO Strategist and is jack of all trades here at IMA. With a background in social media and content marketing, she can do a little bit of everything and is passionate about helping businesses create an integrated online presence.

    A former golf professional and career entrepreneur, Bill Faeth discovered inbound marketing in 2008. He quickly became a convert to the techniques that allowed him to grow his business faster than ever, without having to spend more on marketing. Bill is a nationally recognized expert on small business growth and development, entrepreneurship, and marketing.

    Don’t forget that this webinar is free and packed with great information to get you started learning about basic SEO mistakes, as well as optimizing your website for greater traffic.

    Greater Traffic = More Leads = More Sales

    Register Now!

    Topics: SEO