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Inbound Marketing Blog

    7 Things Probably Wrong with Your LinkedIn Company Page

    Posted by Jennifer Kardell

    Are You Making One of These Common Mistakes?

    LinkedIn isn’t just for college students and aspiring professionals anymore. As a business, it’s a good idea to cultivate a successful LinkedIn page. If you already have a company page on LinkedIn, you may be surprised to find that there are some pretty simple things you could be doing wrong that may be affecting your standing. There is more to the process than just slapping together a quick profile and hoping to get noticed with little to no effort.

    Take a look at the following 7 common mistakes that could be holding your business back on the professional social network.

    Not Keeping Track of Your Competitors

    Just as you would in everyday business, you should keep an eye out for those that compete with you. With LinkedIn, you can see when they hire or fire potential talent. They may also update their profile with upcoming news and articles that could give you insight into where they are headed as a company. All of this information could give you a leg up in your particular industry as long as you pay attention.

    Failing to Interact with Customers

    An easy way to generate buzz about your company is to create a specific group on LinkedIn. This gives users an outlet for giving their opinion on any experiences they may have had with your business. You may be surprised at what kind of beneficial information could be gathered from their participation.

    Your Services Aren’t Fully Detailed

    LinkedIn has a Products & Services tab you can add to your profile specifically to give detailed descriptions of what your company has to offer. Potential clients may skip over you and head on to your competition if you leave something they’re looking for off of your list.

    Your Employees Aren’t Interacting

    Let your employees know just how important it is to create connections through the LinkedIn social media network. There is an untapped world of potential clients your employees could find with proper connections. One of your employees may know someone at another company that you or someone in your sales department would love to have as a potential client. By having that initial connection, the door to gaining them as a client is more likely to be open.

    You Haven’t Proofread Your Profile

    Nothing says unprofessional like grammatical and spelling errors. This is business; this is your livelihood. Take the extra time and effort to make sure that everything you’ve placed on your LinkedIn profile is spell-checked and grammar-checked. It only takes a few moments and could be one of the most important steps you take in creating a successful profile.

    You’re Spamming Group Discussions

    While it is important to get involved in group discussions relevant to your industry, just don’t spend the majority of your time spamming them with links to your business. Spending time generating valid discussions with people in your professional field as well as potential clients will only benefit your company's reputation in the long run.

    You Haven’t Taken Advantage of the Mobile App

    Don’t get in a rut of only updating your LinkedIn profile when you are at work. By downloading one of the many free apps offered, you can update and interact anytime of the day. Waiting in the drive-thru line? Hop on LinkedIn and read a relevant article, then post a thoughtful response. Waiting at the airport? Find new contacts and take the time to like and share the posts in your groups. Join the 21st century and take advantage of the many options offered by LinkedIn that can only help your online presence.

    Now that you know some of the biggest mistakes that could be holding you back on your company’s LinkedIn profile, take the time to make improvements. The connection to your employees, customers, and potential clients will increase tenfold and your bottom line will thank you. 


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    photo credit: ktpupp via photopin cc

    Topics: Social Media