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Inbound Marketing Blog

    7 Characteristics of a Solid Infographic

    Posted by Bill Faeth

    Is Your Infographic Worth Its Salt?

    As you may already know, utilizing the internet to connect with your current and potential customers is vital to your success. Not only are more of your customers on the internet than ever before, a good number of them use the internet to find, research and decide on a multitude of their purchases. Continually engaging your customers and building your brand is an everyday effort for your company, so it’s important to produce a variety of content across several mediums.

    One of the most engaging and effective ways to spice up your brand’s content is to produce an infographic. Infographics are important because they combine your efforts to educate and stimulate your audience. You can also transform a long blog post into a concise, easy-to-read infographic that your readers are more likely to stay on your page for.

    So you know infographics are important, but how exactly do you create one that is awesome instead of average? Here are 7 characteristics of a solid infographic.

    1. It’s Simple

    An infographic seems like a large landscape for fulfilling your every design dream, but you don’t need to utilize every square inch of space to get your point across and produce an awesome piece of content. Remember that your customers are looking for visually-appealing and easy-to-absorb. The less visual noise your customers have to wade through to get to the gist of your infographic, the better.  

    2. It Isn’t Self-Indulgent

    Even if you do accomplish the visual aspect of your infographic, you’ll still need to make sure that your text is on point so your customers have takeaways from viewing your content in the first place. If your infographic is pure self-promotion and each and every graph or graphic is a nod to your company’s prowess, you’re going to alienate your customers and lose credibility. Your infographic, like all other content you produce, should be rooted in providing your customers with useful, balanced information.

    3. It Excites Your Readers

    When you create and distribute an infographic that immediately grabs your readers’ attention, keeps their attention and delivers on its promises, you’ve got the recipe for tons of shares and increased interest. When you think about the ever-expanding prominence and success of visual media and visually-centered social networking, you can understand the importance of producing visual content that sticks.

    4. It’s Original

    Another aspect of attracting and delighting your audience is being original with your infographic content. Find a unique topic of interest for your readers that has limited exposure or take an overdone topic and think of a new way to spin it. Either way, stay original in your execution, and you’ll reach and impress a much wider and more qualified audience.

    5. It’s Expert

    Choose a topic that you can own. Providing your readers with a well-designed infographic that features shallow or general knowledge is a waste of your resources and a waste of their time. If you’re going to provide your customers with information via an infographic, it needs to be information that they’re interested in, information which reflects your expertise in the field.

    6. It’s the Right Length

    In the same way that your readers grow weary with lengthy blogs, an infographic that stretches on for too long will lose their attention. Choosing the right length for your particular infographic all depends on how well you know the material you’re providing and how effective your design is. Knowing your topic inside and out, as well as the expectations of your readers, will help you determine when to wrap things up. Many sources say limiting your infographic to 8,000 pixels is ideal, for both design purposes and retaining the interest of your readers.

    7. It’s Tasteful in Color Choices

    The temptation to throw the whole paint tray at your infographic is understandable; you want to be creative, but you don’t want to sacrifice the coherence and beauty of selecting the right colors. Even if your color palette ends up being limited, rest assured that your infographic will resonate in a cleaner and more direct manner.

    Your infographic can be killer if you know how to create for your audience, with their interests and engagement in mind. Couple an awesome design with awesome information, and you are well on your way to producing an infographic that is both beneficial and shareable for all who see it. 

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    photo credit: Marco Bellucci via photopin cc

    Topics: Design