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Inbound Marketing Blog

    4 Things Blog Editors Often Overlook

    Posted by Tracey Street

    And One Thing That Should Never Be Ignored


    Your business blog is finally up and running, driving traffic to your site, bringing attention to your services. Everything appears to be going smoothly…until a colleague points out a typo in a post that may or may not have you accidentally giving away a year’s supply of canned salmon to one lucky feeder.

    I cannot express to you enough the critical importance of proofreading and editing your blog posts. It isn’t just for the purpose of spelling, punctuation, and grammar. I mean, just think of how costly a mistake like a year’s supply of salmon could be for your business.

    Spelling and Punctuation

    Okay, let’s get the easy one out of the way first, shall we? Spelling, punctuation, and grammar are the most important things to consider when writing anything. This is a given. Before you go live with any post on your business blog, be sure to self-edit. If you can’t get someone else to do the editing for you, at the very least, you need to set it aside for a little while and come back to it later. To go through everything you’ve written word-for-word with a critical eye, sometimes you need a little break between the writing part (creative) and the editing part (analytical) just to shift those gears in your mind.

    Minor typos can be annoying, to say the least. Don’t rely on your writing program software’s spellcheck to do all the work for you. Sure, it will correct the big, glaring misspellings for you, but it isn’t going to catch a little thing like “as” where you meant to type “and,” because “as” obviously is a word it recognizes.

    Flow

    Make sure your posts segue from one thing into the next smoothly within each post. Abrupt changes in subject can be jarring and easily lose a reader or potential client’s attention and interest. Try to keep it to one topic per post, and if you see it veering off course, gently nudge it back on track by editing out the unnecessary parts as you go.

    Less Is More

    Something that could be said just as easily in thirty words as it could in three hundred should be condensed. Value your own time as the writer, but also the readers’ time. When proofreading your posts, make sure you do it with a fresh set of eyes and an unbiased opinion. Is this something you, as a reader, would follow until the end, or would your attention wane before the mid-way point?

    Titles

    Be sure your post titles accurately depict what readers can expect to find within. Not only will this help people to find your blog posts from search engines and other sites, but it will also show that you have a clear understanding of exactly what you’re doing. A confident blogger inspires a return reader.

    Homonyms

    Something often overlooked—not just in blogging, but many forms of writing—are those pesky things known as homonyms: their, they’re, their; sight, site; your, you’re—you get the idea. Often times, we’re typing something out so quickly that our fingers speed ahead of our brains. It’s easy to make such seemingly insignificant mistakes, which only serves to reinforce the point being made here today: Be sure to edit before posting to your blog.

    Don’t forget: Anything posted on your business blog is a direct reflection of you and the company you’re representing. Give your clients a good impression by offering them quality in every possible aspect.

     

    A Complete Guie to Business Blogging

     

    Image credit: freedigitalphotos.net/ningmilo

    Topics: Inbound Marketing