How Well Do You Know This Internet Juggernaut?
Most people who use the internet on a regular basis are familiar with YouTube, the most popular video website in the world, with users watching 6 billion hours of videos on the site each month. YouTube is also the 5th most visited website in the world, falling behind only such behemoths as Google, Facebook and Yahoo. When you look at the video websites that attracted impressive amounts of unique viewers last year, YouTube was the decisive winner, with over 128 million. That’s compared to the site’s closest competitor, Vevo, which attracted just over 37 million unique viewers.
So it’s clear that YouTube is a juggernaut and is bringing in the audience that your brand will need to make the most impact with video content. Just how much of a powerhouse is YouTube and how did it reach such a status? Take a look at this infographic, which details the site’s quick ascension to king of video websites.
So why is YouTube so important to your business? As we’ve stated before, the site clearly has the traffic and reach to generate some serious exposure for your brand, should you decide to head down the path towards video content creation. You can also look to the site’s example when it comes to rising to the occasion and consistently producing content that your customers and audience will value.
Like YouTube, You Must Answer the Call for Quality
As you read in the infographic, it wasn’t long after YouTube starting attracting a considerable audience that they began making strides towards providing their viewers with access to higher quality videos. That meant a heavy involvement in the HD arena, launching partial HD in December of 2008 and delivering full HD less than a year later.
That kind of moving and shaking when it comes to customer expectations is a great example to follow in your own content production. Paying attention to what your customers want, and delivering on those wants, can help boost your brand above your competition and get you headed down a path of brand building and customer loyalty.
Video Content is the Future
Video content comprises much of the time the average internet user spends on the internet, and a large chunk of the top Google search results involve a video or are video-related. Because it’s clear that video is where your users are, you must meet their expectations and deliver great content that will help provide your brand with exposure and a potential regular audience.
Commit to Producing Video Content that Engages
If you’re going to utilize sites like YouTube for expanding your potential reach, you have to have some ideas in place about the types of video content that your audience will want to see. The first, and most obvious, step in this process is knowing who your audience is and what information will be most useful to them. The second step is determining how to incorporate that useful information into a video format that is attractive and can hold their attention. Determine the ideal length for your videos, whether you should take a comedic or serious approach and whether the language of the speaker should be colloquial or formal. These types of information can help you make the best possible video and get the most out of YouTube’s huge reach.
The success of YouTube holds many lessons for those of you looking to engage in more dynamic methods for reaching you audience. From understanding the value that video content offers your audience to answering the call for quality in the content your brand produces, YouTube is definitely a source of inspiration on the video content frontier.