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Inbound Marketing Blog

    The 5 Worst Pieces of Social Media Advice Ever

    Posted by Jennifer Kardell

    Advice to Avoid If You Want to Succeed on Social Media

    Social media is still a fairly new phenomenon to many business owners, and can be especially confusing for those who view it as simply another platform to connect to the customers they’ve known for years. Comprehending the incredible reach of social media to a whole new world of potential customers can be a daunting task for many business owners, and so they end up using their social media platforms incorrectly.

    It isn’t entirely their fault; many of the misuses of social media come from uninformed sources or a lack of credible guidance. To help better inform you about the ins and outs of a good social media presence, we’ve compiled below a short list of the absolute worst social media advice that could ever exist.

    1. Go Months Without Posting

    In a time when many of your potential customers rely on your social media presence for the latest information about your company, going months without updating your accounts will send the impression that your business is probably no longer in operation. Once you let your social media presence go dormant, it’s safe to assume that a good portion of your followers will write your company off and completely lose interest in your products or services.

    There is a fine line, however, between keeping a steady social media presence and spamming your followers. You want to choose the things you post very carefully, and avoid constant advertisement and hard selling. You’ll annoy and alienate your followers in a very short amount of time.

    2. Pay No Mind to the Pesky Phenomena Known as “Correct Spelling” and “Grammar”

    Remember: intelligence is something that the vast majority of customers value in the companies they frequent. Correct spelling and grammar in your posts is vital if you want to communicate authority in your industry and on the topics you post. A thorough understanding of the differences between “your” and “you’re,” and “there,” “their,” and “there” is advised. Even if you aren’t communicating complicated thoughts or ideas, proper spelling and grammar is still needed to establish any form of credibility.

    3. Like All of Your Own Posts

    When your customers, especially the more social media-savvy among them, see that you’ve liked the majority of your own posts on your social media platforms, they will likely assume one or both of the followings things: that you don’t know what you’re doing or that you’re the least self-aware company in the world. Again, credibility is key in the world of social media, and coming across as though you don’t know how your Facebook or Twitter actually works puts a major kink in your authority. Additionally, you don’t want to seem self-absorbed or too self-promotional, either, and going on a liking spree of your own posts will be annoying to the majority of your followers.

    4. Post Under Multiple Accounts

    Another way to alienate and confuse your followers is to open multiple social media accounts and post from all of them under different names. Especially when you’re trying to appeal to new customers, solidarity in your social media platforms is essential. Again, having numerous accounts might cause you to appear confused or uninformed when it comes to the ins and outs of social networking, and thus might challenge your credibility to the customers and followers you’re still trying to attract. You don’t want to appear as if you have aliases or several different unconnected people handling your social media.

    5. Delete All of Your Negative Reviews and Comments

    Social media is a place where your customers can interact with your brand and, if need be, offer advice on improving or changing things for the better. If your social media platform is nothing more than a rosy showroom of glowing reviews and uniform compliments for your brand, the services it provides or the products it makes, it won’t be long before your followers will start to feel as if they aren’t getting the whole picture.

    A mark of a good social media presence is that you interact with your followers and listen to their opinions, whether they are good or bad. You have an amazing opportunity, in fact, to show how much regard you have for your customers and followers by dealing graciously with any negative comments or reviews left on your page. A huge part of a successful social media presence is engaging people on a personal level; dealing well with any negative comments left on your social networking pages will feel far more genuine and be more effective with your followers than trying to display a dishonest, sparkling clean image.

    Crafting a good presence on your company’s social media platforms is an important part of growing your business and engaging more customers. Avoiding bad advice like we’ve just listed will help you get started down the road to a healthy, effective social media presence. 

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    Topics: Social Media