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Inbound Marketing Blog

    24 Tweetable Facts About Twitter in 2013

    Posted by Bill Faeth

    Twitter Strategy for the New Year

     

    Think about your most recent tweet. It’s short—140 characters, or less, and done—but it’s hardly simple. As Leonardo Di Vinci said, “simplicity is the ultimate expression.” If you open one up and look inside a tweet, you’ll see an astonishing complex mechanism, with, depending on your privacy settings, 31 publicly documented data fields. Why do tweets, often born out of a moment of stray impulse or supplementary marketing whims, need to include all this data?

    While a new tweet has priority in its time line, among past tweets, it’s also designed to stand on its own, be embedded inside a million different websites, or be called upon and re-displayed years after posting. This is an astounding opportunity for marketers and business leaders to integrate their voice into culture at large. With the rise of applications, such as Snapchat, and the popularity of ephemeral messaging, tweets, beyond all other messaging services, have real staying power. Centuries from now, like a historian stumbling across an ancient passage that changes the way scholars view literature, the tweets of certain persons or organizations will deduce an entire civilization.

    Twitter’s (TWTR) Nov. 7 initial public offering marked the business community’s recognition of the service’s maturity. Following are 24 facts we learned about Twitter in 2013. The facts, born out of Twitter’s interaction with the market this year, is key to understanding how an idea so simple was transformed the way millions of people advertise their existences to the world.

    1. On opening day raised as much as $2.1 billion and ended the day with a market capitalization of about $25 billion 

    2. This year celebrated Twitter’s seventh year anniversary from when Twitter executive chairman Jack Dorsey sent out the first message. He has posted this celebratory video documenting its growth into a global communication platform.

    3. On Saturday, August 3 in Japan, people watched an airing of Castle in the Sky, took to Twitter so much that the web service hit a one-second peak of 143,199 Tweets per second.

    4. On a typical day, Twitter users send over 500 million Tweets. This is a 100% increase over last year.

    5. There are 2.1 billion searches on Twitter every 24 hours.

    6. A new study by Pew Research Center reveals that 8% of Americans get their news on Twitter.

    7. Half of the 16% of U.S. adults who use Twitter get their news on the social network, according to the study, published by the Pew Research Center.

    8. On Twitter, 85% of users read the news on mobile devices "at least sometimes," a larger percentage than Facebook users (64%) .

    9. The top three Twitter accounts are Lady Gaga, Justin Bieber and Katy Perry. The account in the top seat alternates frequently.

    10. Twitter news consumers are younger and more educated than their Facebook counterparts. 45% of them are between the ages of 18 and 29.

    11. The news that Fast and Furious star Paul Walker died in a car crash on Nov. 30 at 40 tops the “trending searches” and “trending people” sections of Google’s 13th annual Zeitgeist collection .

    12. The average Twitter user has tweeted 307 times.

    13. In the United States, 10 tweets per second mention Starbucks.

    14. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history.

    15. Twitter is available in more than 25 languages, including right-to-left languages like Arabic, Farsi, Hebrew and Urdu.

    16. The impact of mobile usage is having the biggest effect on Twitter which is used by 94 million active users to share photos compared to 140 million on PC.

    17. China is the most active country in Twitter usage with 35.5 million users.

    18. The average twitter user has 208 followers.

    19. 27% of teens consider Twitter to be their favorite social network.

    20. This year, Twitter began issuing lead generation cards that appear as expanded tweets.

    21. Twitter is mobile centric and 65% of its advertising earnings are from ads on tablets and smartphones.

    22. Twitter has generated 64 cents per user in the last 3 months.(Meanwhile in the same period Facebook created $1.58 per user and LinkedIn a $1.53).

    23. The top and interesting hashtags include the hashtags:  #mancrushmonday (5.5 million), #TransformationTuesday(10.17 million) and #ThrowBackThursday (31.4 million).

    24. Ironically, the hashtags with the largest reach for a single day were #love and #Syria.

    Twitter for Business

     


    Topics: Social Media