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Inbound Marketing Blog

    5 Social Media Catastrophes your Brand Must Remember

    Posted by Jordan White

    Fear these Social Media Shutdowns!

    As an Inbound marketing firm, we specialize in social media presence. That said, we do not suggest that every brand engage in every form of social media. When considering whether or not a specific campaign or platform is right for your brand, refer back to these horror stories to make sure you don’t do the same.

    Bookmark these faux pas to avoid doing the same. Click on the images below to read the full stories. 

    1. JP Morgan's canceled Live Tweets

    If you haven't already heard, someone at @JPMorgan thought it'd be a good idea to hand the twitter account over to Jimmy Lee. Unfortunately, the public weren't quite as thrilled. 

    JP Morgan pulled the plug before the live tweets were supposed to start. 

    2. Mcdonald's #McDStories 

    Another example of a brand offering up a platform for positivity only to be shut down came when McDonald's promoted the hashtag #McDStories for people to tweet about their positive memories of eating happy meals as children. You can guess where this is going. Instead of the loyalists, McDonald's got feedback from the haters and man were there a lot of them. 

    McDonald's Twitter campaign negative tweets

     

    3. The Unaware Aurora Celeb Boutique 

    On a much more serious note, the Aurora, CO boutique "Celeb Boutique" made the mistake of commenting on why #Aurora was trending without realizing that it was because of the mass shooting that happened that night. The moral of the story here is to make sure that you do your research. 

    Celeb Boutique Twitter fail

     

    4. Kitchen Aid's Presidential Mistake

    This is one of what could be a very long list of instances where an employee of a major brand tweets from a company page instaed of their personal account. One of KitchenAid's social media users tweeted a very negative tweet at the president immediately after the first debate. The tweet was an insult about his deceased grandmother. 

    So all 24,000 of Kitchen Aid's twitter followers saw that tweet. Luckily, the company acted quickly and followed up with an apology tweet immediately. 

    5. American Apparel Makes a Mockery of Hurricane Sandy

    This one is pretty confusing. Most social media gaffes occur when a brand makes a semi uninformed decision or someone makes a small mistake that ends up hurting the brand's public perception. 

    But when American Apparel created an ad around Hurricane Sandy victims' supposed boredom during the storm. There are several untouchables in the world of social media. If this storm knocked out power to even a couple houses, then it's going to come back negatively. 

    American Apparel Twitter fail

     

     

    5. Keneth Cole Had No Taste

    Much like American Apparel capitalizing on a storm, Kenneth Cole tried its hand at tongue in cheek advertising by tweeting about the uprising in Cairo. The problem was that the tweet was tasteless and blatantly disrespectful to the people of Egypt. If you're going to use twiter to make light of an event, make that that event is low on the scale of controversial potential. 

    For us, this would be like a major Egyptian brand tweeting a tonge in cheek ad about their latest fashion line referencing 9/11. 

    Kenneth Cole, Twitter, Contoversy

    If you want to learn how your brand can avoid these embarrasing twitter mistakes, and start to build a powerful social media following, you should download our free social media tuneup ebook. It's a great resource and ill help you make sure that your brand doesn't end up on blog posts like these, but instead instead ends up on the front page of Forbes. 

     

    Social Media Tuneup

     

    Remember, when you're posting to your social media accounts, keep it professional and very true to your brand's voice. 

    Topics: Social Media