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Inbound Marketing Blog

    3 Online Marketing Tools Your Small Business Can't Be Without

    Posted by Inbound Marketing Agents

    Guest Post: Barebones Inbound Marketing Basics

    You need a variety of online marketing tools in order to succeed on the internet. With so many tools from various developers, it's hard to keep on top of them all and know what to prioritize. The list below identifies some tools you can use to simplify the process of building your brand online.

    Email marketing software

    Email marketing is not dead. In fact, email is still one of the best ways to nurture and manage your leads. Consumers enjoy receiving emails - when the sender is a brand they love. According to statistics, at least 91 percent of consumers check their emails daily, and that number is expected to increase as more consumers use their smartphones. This means that email is still the leading communication channel.

    Effective email marketing is essential if you want to improve your communication with your list. Email open rate is affected by many factors, the key ones being the title of the subject line, the length of the text in the body, and the ratio of text to images. Keep your titles short and relevant. The body of the content has to grab your reader’s attention. Your offer needs to be clear and easy to see, it may be best to represent it easily with a graphic. An interested customer should be able to easily navigate to your website and shopping cart.

    Your mode of delivery also determines whether or not your subscribers get the emails. If you're sending out bulk email, you'll have to invest in an effective email marketing tool to ensure that emails are sent efficiently. An established application will also track results such as email open rate, click through rating, and undeliverable emails.  

    Email marketing programs like Constant Contact and Mailchimp will not only track your results, but also provide custom designed templates that you can use to send out your campaigns.

    SEO Tools

    In today's commercial marketplace, many consumers look to the internet to find the products and services they need. As a small business owner, the ability to be found online is paramount to capturing leads and converting them into paying customers.

    While SEO is not the only solution for getting lots of traffic to your site, it is the most effect one. SEO will help you to build a constant source of growing traffic, which is essential to gaining your customers' credibility and trust.

    If you're going to invest heavily in SEO, you must have a way to measure the results of your campaigns. Fortunately, there are many free online marketing tools - paid ones too - that you can use to measure your site's performance in the search engines. So after you've exhausted your budget to pay a pricey SEO firm, you can use free tools like IIS SEO Toolkit, Majestic SEO, Screaming Frog, Google Analytics, Google Webmaster Tools, Bing Webmaster Tools and many more to stay on top of your site's progress.

    Social media software

    Social media, done right, will boost your website traffic and promote your brand to a wider audience. If you've already set up profiles on all the leading social media platforms, you would have realized that maintaining each profile takes a lot of time and effort. However, a neglected profile doesn't bode well for your business.

    Fortunately, there are many programs that simplify the process of managing followers, tracking industry leaders, publishing engaging content, and other essential activities.

    Hootsuite and Tweetdeck are just two examples. The aim is to become known in your industry as a leader. It is easier than ever to track your competitor’s campaigns. You can match them with equivalent campaigns so your customers don’t feel left out or neglected. Give your customers and clients added value for being loyal to your services or products.

    There are just three essential tools you should consider using if you want to make the most of your online marketing.

    Author Bio: Jack Bishop is a marketing whiz. He especially enjoys turning into internet in a marketing machine for small businesses.

    image credit: akeeris/freedigitalphotos.net

    Inbound Marketing for Beginners

    Topics: Inbound Marketing