Guest Post: Efficient Content Creation
Ever since Google rolled out its Panda updates, it's been clear to blogs and websites that Google now only grants good search rankings to pages that have a constant supply of high quality content. Business websites and blogs, then, need to invest in content marketing. Finding interesting topics to write content on each day, though, can be a challenge. The following online tools offer some of the most effective ways available today to help you quickly come by content ideas.
Content ideas aren't usually generated in a vacuum. You need to read about the kinds of problems people face or the kinds of needs they have before you think of something relevant to say. TrapIt is a tool that helps you find new topics to direct your attention to. While other topic suggestion tools exist, TrapIt finds new niche topics better than any competing tool. Once you pick a few promising subject topics, TrapIt looks for new content and aggregates it for you.
Pulse is a content discovery tool. It helps you discover new trends in any subject of your choice. The major difference between Pulse and TrapIt is that TrapIt doesn't restrict itself to proven blogs and websites. It suggests content both from well-established websites and services with no track-record. This can mean that some of the results you get with TrapIt are of poor quality. Pulse, though, only deals in information from proven websites and blogs.
According to digital marketing firm Yodle, Inc., bloggers often use Google's AdWords Keyword Planner (previously Keyword Tool) to zero in on the right keywords to write posts about. Google Alerts is also popular among bloggers looking for the latest information in any subject area. Many bloggers, though, stay away from trying Google Trends for ideas. The concept behind Google Trends, apparently, seems unfamiliar.
Using Google Trends is easy, though. You simply need to open a subject category that you are interested in to see a list of all the current trending topics in it. For instance, if you open the Cats category under Animals and click on Explore, you may be alerted to searches trending for a certain breed of cat or a certain cat show concept that has people talking. Google's Keyword Planner tool is different; it shows you search terms by long-term popularity - not current popularity.
Google Trends can even help you automatically create an editorial calendar for your blog.
If you would like a few quick ideas without bothering with Google Trends or Alerts, you only have to use Google Suggest. To use Google Suggest, you simply need to begin typing a search term in Google's search box. Right away, you get a drop-down list with popular related searches.
If you would like a more complete tool than Google Suggest, Soovle is a good choice. While the terms that Google Suggest gives you are generally short-tailed ones, Soovle suggests search terms that are five or six words long.
This is another useful keyword suggestion tool for ideas related to a given keyword. The suggestions that Ubersuggest comes up with are usually slightly different from what you find on Google Suggest or Soovle. You get a useful perspective.
Quora is an online forum that people approach with questions on every kind of subject. These are usually questions that the askers haven't found answers to while searching on Google. You can quickly find a few unusual questions to do with your subject area and use them as ideas to write posts on.
Inbound is an online tool for the Internet marketing/SEO industry. It curates the latest stories in the marketing/SEO industry and lists them in order of popularity. Users of each Inbound community vote on each article they read and decide how high it should rank. Nearly every industry has a tool like this. If you want a general-interest content curation website with user-voted popularity lists, Reddit is a possibility.
Facebook Insights is an analytics tool that Facebook offers all its members. It gives you detailed information of how the popularity of each your posts rises and falls over time. You can use the tools on Facebook Insights to find out what kinds of posts seem to do well for your community. This information can give you ideas on what specific areas to consider for new content.
LinkedIn Groups are circles of LinkedIn members. These members often hold lively online conversations about their industry - job prospects, the challenges the industry faces and so on. You can find a group that is related to your area of business and pick up on the thoughts and concerns that industry professionals have.
The success of a blog entirely depends on how relevant it manages to make itself. You constantly need an ear to the ground to find out what people want to know about. It's important to use every one of these tools above to know what to write about.
Author Bio: Rose Donner is a busy professional with years' experience in digital marketing. She likes to keep on top of the latest online tools, and then she writes about them on various business and marketing blog sites.image credit: salvatore vuono/freedigitalphotos.net