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Inbound Marketing Blog

    Why an eCommerce SEO Firm is Better than Aspirin

    Posted by Inbound Marketing Agents

    Guest Post: Save Headaches with SEO

    Search engine optimization is an essential part of designing any website, but it is especially important in the design of eCommerce websites. An eCommerce site is only as successful as the number of visitors that you can convert into loyal customers. The first step to getting visitors to your website is ensuring that it shows up when potential customers search for specific keywords. If you are thinking about increasing the presence of your eCommerce business, here are a few reasons why you should hire an eCommerce SEO Service.

    SEO Professionals Increase Your Site's Staying Power

    Although your website may rank well at first, it is sometimes difficult to ensure that the ranking remains high over time. This depends on your ability to keep content fresh and relevant, something that Professional eCommerce SEO can help you to do. With their targeted knowledge, these professionals understand how to keep your website updated with the right keywords, interesting design and new content, thereby maximizing its search engine results page (SERP) ranking over time. This is also an essential aspect to encouraging customers to come back and visit your site again and again.

    SEO Professionals Attract the Right Visitors to Your Site

    Of course, with an eCommerce website, getting visitors is an important first step. However, it is even more important to convert those visitors into paying customers. This process begins with attracting the right type of visitor in the first place. If you make sure your website ranks high for keywords that encourage sales conversion, not just visitors who want to browse, you will be that much closer to increasing your revenue. SEO professionals that have specific experience with eCommerce websites can implement the perfect keyword strategies to ensure that when your site appears in a search ranking, the person who found it is in a buying state of mind.

    SEO Professionals Know How to Collaborate with Other Web Pros

    If you really want a slick-looking website, chances are that you are going to hire a web designer, and maybe even an information architect, to design your website and product catalogue. SEO professionals realize the impact that certain coding and structuring decisions can have on the search engine ranking of a website. As such, they comprehend the importance of integrating and structuring the design of your website, and the implementation of the right SEO processes to make sure everything evolves together in an optimal way. 

    SEO professionals work in close conjunction with developers and information architects to maximize your website's search engine presence. Trying to do SEO without understanding the interactions between these different development elements is counterproductive and could even hurt your ranking.

    What to Look for in a Professional eCommerce SEO Service

    Now that you understand the importance of using a professional eCommerce SEO service, you may wonder how to find a reputable company. Here's what you should look for:

    • Honest Answers - Some agencies will tell you they will guarantee top rankings; however, it is nearly impossible to guarantee search engine marketing results, such as top natural rankings on Yahoo!, MSN and Google. Instead, look for an agency that guarantees your website will generate traffic and get you more hits.

    • Realistic Results - Ask them what they expect to gain from their SEO efforts. They should not tell you that they will get a specific result by a certain date; however, they should be able to give you a general time frame and also provide the results they have had with businesses that are similar to yours or websites with the same level of competition.

    • Specific Plans - A professional eCommerce SEO service should be able to give you a comprehensive overview of how they plan to execute your SEO campaigns. If you hear nothing but empty promises, look elsewhere.

    • Reviews and Testimonials - Look for reviews and customer testimonials about the company on their website and on review sites. You can learn a lot about an SEO company by checking to see how their previous clients fared and what they had to say about their services.

    • Rights and Ownership - Tell the eCommerce SEO service you want to retain ownership of all domains, accounts, graphics, content and all other media they use to promote your website. You will avoid problems down the road by owning all the domains and content applied to your SEO strategy, so be sure to spell it out in the contract.

    • Samples and Results - Ask the service if you can view some sample reports. You want to be sure that you get regular reports on costs, profits, traffic patterns, as well as other in-depth analytics, so you know exactly how well your SEO campaigns are working for you. Ask to see other websites they have worked on, so you get a clear idea of what to expect should you hire them.

    Because eCommerce websites have a structure that is different from content-based websites, it may be more difficult for new eCommerce website to get high placement on SERPs. For this reason, and for all of the reasons above, it is essential to have an professionally-optimized eCommerce website. An experienced and highly skilled eCommerce SEO service can therefore help to increase your site's chances of ranking high in search engine results.

    Author Bio: Rose Donner is a great example of the successful usage of eCommerce SEO. She enjoys sharing her know-how with others by posting on a variety of blog sites.

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    Topics: SEO