Guest Post: Creating Compelling Infographics
If you've been wondering what you can do to make the content on your website more visually appealing so that people will not only be more apt to read it and also pass your information (in the form of links) on to others, one great way to do that is by creating some infographics. Whether it's copy, data or some kind of knowledge that you would like to present in more of a "user-friendly" kind of way, infographics can be the solution to that dilemma. The thing is, you want to make sure that you design the kind that will be fun, memorable and also very engaging. If you would like a few tips on how to do just that, we've enclosed five of them for you below:
Make sure there's a focal point.
While designing an infographic, it can be easy to get so caught up in the colors and pictures that it ends up looking more confusing and messy than anything else. So, as you're coming up with your design, make sure that you have one main focal point for people to hone in on and then build around that.
Make sure that people can quickly "take it all in.”
Remember that one of the main purposes of using an infographic is so that people can process a lot of information in a short amount of time. Keeping this in mind, if someone has to spend just as much time figuring your infographic out as they would actually reading copy on your website, then it's one that you should consider redoing.
Make sure you use some repetition.
Being that people are probably only going to spend a couple of minutes looking at each infographic that you create and then post, it's important that you drive home whatever point it is that you desire to make by using some repetition. It's an effective way to make sure that certain words, phrases or numbers stick into their psyche. Don't worry, if the infographic is visually appealing, they won't even notice how often you repeat certain things within it.
Make sure that it's beautiful.
Who said that an infographic has to be dull and predictable? As a matter of fact, a good reason to go with using one is so that you can come up with all kinds of beautiful designs. Whether it's stunning colors, unique sketches or even animated infographics, one thing that you definitely should not be hesitant in doing is thinking outside of the box as you create them.
Make sure to research other infographic designs.
There's nothing wrong with referring to other desiger's infographics for a bit of inspiration and luckily, there are several websites that you can easily refer to. Style & Flow, Cool Infographics and Visual.ly are just three websites that come with plenty of examples of how to make a stunning infographic; one that will convey just about any message you wish. For more information on where you can go to create infographics for free, visit Get About Me, Google Developers or Visualize.
About the Author: Leon Harris is a contributing writer for Infographic World. Harris lives in Southern California, and has more than 15 years’ experience in graphic design and freelance writing for a variety of clients.
Image credit: freedigitalphotos.net/Grant Cochrane