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Inbound Marketing Blog

    Social Media Marketing: The Conversation Prism

    Posted by Katie Marcario

    More Social Media Platforms Than We Know What to Do With!

    When most people hear the words “social network”, their minds go straight to the big hitter: Facebook. If someone is more social-minded, maybe they’ll think of Twitter, Instagram, or YouTube. Even more of a social networking maven might be able to list off Pinterest, Tumblr, or LinkedIn as well. But did you know that there are hundreds of other social networking outlets out there? Because there are.

    Social media isn’t a fad, and it’s a lot bigger than just Facebook. A few years ago, Brian Solis developed The Conversation Prism to show just how big social networking has become, and let us tell you, it is ginormous.

    While every social network has its uses, some can be more valuable than others. Don’t worry guys, if this seems daunting to you, we (The Katies) can help. We are going to teach you about eight social networking sites that you might have heard of and that you definitely need to be using!

    1. Foursquare

    Foursquare is a smart phone app that allows users to “check in” at specific locations, share their favorite locales with their friends, leave photos and reviews, and even earn rewards! Initially, Foursquare seemed a little creepy to us—a social network based on posting one’s location online? It was just too invasive. But Foursquare has security settings just like Facebook and Twitter! First off, in order for someone to take a look at your check-ins, you have to accept them as a Foursquare friend. And Foursquare won’t automatically breach your privacy by checking you into places without your approval—it’s all on you to log your own locations. Aside from being a fun way to track your travels and see what your friends are up to, many venues offer special deals or discounts for users who check in. Check into Foursquare and say hello to free appetizers and 15% off your next purchase (since we both love food, this is very important to us).

    2. Etsy

    Much like eBay or Amazon, Etsy is an online marketplace. What makes Etsy unique is that the vendors on the site only sell vintage, handmade, or art supply items. Because of the nature of its products, Etsy is a beautiful site with a giant stock of one-of-a-kind finds. Additionally, users can save items they like in lists as well as converse with shop owners and other users about their favorite products.

    3. Reddit

    Reddit is a social sharing site where users can upload articles and images from around the web, as well as their own content. Because so much content is uploaded onto Reddit, it is arranged into subcategories called “subreddits” that can be as broad as music or as specific as a category completely devoted to pictures of the letter G! Reddit users (or, Redditors) can upvote content that they like and downvote content that they dislike, providing the content with more or less exposure to other Redditors. While Reddit can be a great way of staying up to date with news and pop culture, there can definitely be a learning curve understanding the lingo and culture of the site.

    4. Spotify

    Spotify is a music app that is a combination of iTunes and Pandora – users who download Spotify can access the world’s library of music as if it were on their personal iTunes, and it’s completely free. The only catch is that there are intermittent commercials. One of the best features of Spotify is accessible once you connect your Facebook account to your Spotify account. When you do this, you and your friends can see what each other listen to, create and follow one another’s playlists, and even send each other songs you like, like “Crazy in Love” by Beyoncé feat. Jay-Z, for instance (Thanks, Katie R!) (You’re welcome, Katie M!). Spotify also offers a paid subscription option that allows users to download the app to their phone and listen to any music they want with no commercials anytime – even when they’re not connected to Wi-Fi!

    5. Slideshare

    Slideshare is the world’s largest community for sharing presentations. But wait, there’s more! Slideshare also supports documents, PDFs, videos, and webinars. Regarding social media, you can share these awesome presentations or what have you via Facebook, Twitter, and LinkedIn. Another coolio aspect of Slideshare is that you can keep your documents private or public. If made public, others can freely see your presentations and share with others or even remix the presentation for their own work.

    6. Scoutmob

    This is one of our favorite apps that EVERYONE should download if you live in one of the cities Scoutmob partners with. If you live in the boondocks of Kansas, forget it, but if you live in Nashville (like us), go for it! This app is free of charge and seeks out inspired goods and crafted experiences from locals. With Scoutmob, you are able to view deals to said spots and enjoy the awesome local spots in your city without really hurting your wallet. My (Katie M.) favorite deal I just used was for a half off crepe (Nutella, banana, and peanut butter included) at a delightful coffee and crepe shop for 50% off! And I did absolutely nothing to get that deal (except downloading the app, duh). So basically, download this thing. We dare you.

    7. Vimeo

    Vimeo is a video-sharing website where users can upload, share, and view videos. And, oh hey, guess what! There’s an app for that too. Download Vimeo for FREE. While YouTube is the big dog when it comes to online videos, Vimeo is more of a nice community of users who seem to be more engaged and intimate with one another. Sorry YouTube, you lose there. Another cool thing about Vimeo is that your account can be made public or private, so you can definitely hide that video of you singing in the kitchen using the spatula as your microphone.

    8. Flickr

    Flickr is a photo management and sharing application that allows users to easily share photos with one another. The two main goals of this app is to help people make their photos available to the people who matter to them and to enable new ways of organizing photos and videos. So forget iPhoto; use Flickr to store your photos. Also, guess what. There’s an app for that as well!

    So there you have it, folks, eight social networking sites that you should definitely be using! Do you use any of these apps already? If so, which ones do you use? Also, did we convince you to start using any of these? We hope we did. It’s what the cool social media cats are doing.



    Topics: Social Media