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Inbound Marketing Blog

    Need-to-Know Info for Mobile Marketers

    Posted by Inbound Marketing Agents

    Guest Post: Smartphone Data: Where Does It Go?

    Everyone today seems to be consuming endless mobile data, which makes one wonder: where is it all going? All that data has to be going somewhere, stored somehow, and manage to get delivered without error most of the time. This infographic explains how much smartphone data is being used today.

    Between 2011 and 2012, mobile data increased more than 89%, and it shows no signs of slowing. People are using their data to surf the web, listen to streaming music, watch videos while they jog at the park, and even to create live podcasts while they sit in airports.

    Consider this: A very busy professional might respond to 100 emails a day, which amounts to 1.14 gigabytes of data that all has to be stored somewhere. Over a year that equals more than 416 gigabytes in data transactions, and that’s just for one man’s email!

    If you visit about eight Internet pages a day, it means you accrue 2.86 gigabytes of data just surfing the web each month. While that seems like a small amount of data at first, you have to consider how many people in the country (and on the planet) are all doing this.

    Everyday, millions of people upload high-resolution photographs to Instagram. Just one high-resolution photo can eat up three megabytes of data! Consider how many Twitpics and Instagram posts you make from your 4G phone a month, and the amount of data used just on photographs will blow your mind.

    Learn more about how people are using data today, and how much data is used in typical cellular functions like video streaming.

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    Joseph Stark Jr. is a freelance writer and blogger by day, focusing on technology and travel niches. By night he is a tech junkie, gym member, and avid comic book enthusiast. He has an obsession with mobile technology and is always writing about the latest in 2013 t-mobile phones. He currently lives in Santiago, Chile with his cat Ray. Find him on Twitter and say hey.

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    Topics: SEO