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Inbound Marketing Blog

    The Top 5 Social Media Marketing Tools You Need to Check Out

    Posted by Inbound Marketing Agents

    Boost Your Social Media Strategy

    Are you looking for new ways and tools to help manage your social media marketing campaigns? Would you like to learn how to gain a better insight into your target audience or compare your company against your competitors? The following are five social media management tools that you need to check out, to identify whether they're 


    1. PlagTrackerKeeps Your Content Original and Copy-Free


    If you are looking for a way to make sure the content you write for your company is plagiarism free? Then plagarism checker PlagTracker twill help you in keeping your content duplicate and plagiarism free. You can fix grammar, spelling, and punctuation errors, find out if your site is completely unique, and teachers can find out if their students’ papers have any issues. This tool allows the user to upload their document and it will scan it for duplicate content, and any grammatical, spelling, and punctuation errors.


    2. MarketMeSuite: eHas a Dashboard that Works Similarly to an Email

    Everyone reading this article knows how easy it is to use their email. You receive a message, you open it, and then you respond back to the other party who sent you the email. MarketMeSuite is another tool that people can use for social media management. Their dashboard works the same way as your email inbox does. You will be able to view messages in a preview pane, and then open it up to see who emailed you the message. It works just like an email inbox does. A great feature of MarketMeSuite is that there is a tutorial that is built in to help you learn how to use the platform.

    There is an easy nine step process that will get you up and working quickly. This tool also comes with a geo-targeting feature that lets people locate clients through social media. It also is designed to help you efficiently manage several social media profiles. This is a free service, and you can always figure out which fee-based program meets your needs.


    3. Socialbakers: Has a Large Quantity of Data in an Easy to Use Interface

    Socialbakers is one of the most expensive tools that is reviewed, but it could be worth the price for you. SocialBakers keeps track of fan growth across a variety of platforms so you can figure out which content is received well by your target audience. You can also analyze your fan growth by times of day and days of the week. This enables you to keep track when your target audience will respond to the content you have. This tool provides you with an easy to read format so you can look at a lot of data. You can keep track of all your social media campaigns as well as how well they are performing when compared to industry competitors.

    You can also figure out how you compare on YouTube, Twitter, and Facebook, and you can view your competition’s pages. Plus, you are able to analyze the different types of content your target audience likes.  This tool also allows you to view a variety of reports on their site, including stats from all the social networking websites.


    4. Sendible: Provides Sentiment Analysis and Brand Monitoring for Companies

    Sendible has a 360 degree sentiment analysis and brand monitoring feature that allows you to read and respond to customers who are talking about your brand on the internet. In addition, you will be able to monitor what others are saying about your competition as well.  Sendible also lets you view both negative and positive sentiment related to your brand. This tool provides users with many features at a good price. You can interact with both existing and new clients across several platforms, track and analyze email and social media campaigns, and measure the success of your content that you share.  


    5. Sprout Social: Engage Your Followers and Respond to Them Live

    A great thing about Sprout Social is the easy-to use user interface. Most people find it easy to digest and process data when it’s in a graphical presentation. One strength of using this tool is that you can find out how to respond to it and to check data quickly. This tool allows users to give you information in a graphic format that is easy to use and read. Sprout Social also comes with a Smart Inbox that helps you manage and respond to multiple social media accounts, including Facebook, Twitter, etc. You can also post different types of messages and then sort by keywords. You can use Sprout Social to manage campaigns for your business. There is a 30 day free trial that is available for people who want to try this tool.

    social media strategy guest blogAuthor Bio: Sandra Miller is a tech tips writer from Brooklyn. Loves writing about blogging, social media and SEM. You can reach her on Google+.


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    Topics: Social Media