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60 Mind-Blowing and Tweetable Social Media Stats

  
  
  

Stats for Your Social Media Strategy!

social media strategyTell me the truth - is there such thing as a social media statistic that isn’t mind-blowing? The growth of major networks like Facebook, Twitter, and Google+ has fundamentally changed the way we connect with our friends and brands in less than 10 years time. When I was in college, Facebook was a status symbol for students. Now, it’s one of the world’s biggest information highways. Join us to discover 60 of the most surprising stats we’ve encountered lately: 

Facebook

1      Facebook has 1.11 billion active users worldwide. (Source: Facebook

2      The best time to post on Facebook to earn shares is 1pm. (Source: Dan Zarrella)  

3      The best time to post on Facebook to earn clicks is 3pm. (Source: Bit.ly)   

4      Weekend Facebook posts get 32% more engagement. (Source: Argyle)  

5      Facebook reaches 55% of the world’s global audience. (Source: ComScore)  

6      Facebook accounts for approximately three in every four minutes spent on social networking sites. (Source: ComScore  

7      46% of consumers expect customer service through Facebook. (Source: eMarketer  

8      62% of consumers follow brands on Facebook for product news and information. (Source: eMarketer)  

9      Only 23% of brands provide customer service through Facebook. (Source: eMarketer)  

10   Questions tend to drive interaction up by 10 to 20 percent. (Source: Blitzlocal)  

11   Organic impressions are down 33 percent because there is a constant flow of content. (Source: Blitzlocal)  

12   More than 70 percent of the interaction occurs during the first hour that a post is made. (Source: Blitzlocal)  

13   The ideal interaction being driven by posts is between 100 to 119 characters. (Source: Blitzlocal)  

14   50% of US consumers who have liked a brand on Facebook say the brand's social page is more useful than its website. (Source: Lab 42)  

15   77% of US consumers who have liked a brand on Facebook say they have saved money as a result. (Source: Lab 42)  

Twitter

16   400 million tweets are published per day. (Source: Twitter)  

17   200 million individuals worldwide use Twitter at least once  month. (Source: Twitter  

18   The average Twitter user follows 6 brands. (Source: Twitter  

19   The best time to post on Twitter for retweets is 5pm. (Source: Dan Zarrella)  

20   The optimal amount is 1-4 Tweets per hour. (Source: Dan Zarrella)  

21   The best time to post on Twitter for clicks is 1-3pm. (Source: Bit.ly)   

22   50 percent of Americans see, read or hear about a tweet every day. (Source: Twitter)  

23   Twitter advertising typically has a 1-3% engagement rate. (Source: Twitter)  

24   There is a 53% increase in intent to purchase from Twitter users who see promoted Tweets. (Source: Twitter)  

LinkedIn

25   There are 200 million active LinkedIn members in 200 countries worldwide. (Source: LinkedIn)  

26   87% of LinkedIn users trust the network as a source of information for purchase decisions. (Source: PunchMedia)  

27   49% of LinkedIn users rely on the network for word-of-mouth brand recommendations. (Source: PunchMedia)  

28   77% of LinkedIn members research branded products or services on the network.(Source: PunchMedia)  

29   65% of journalists have found a source or information for an article on LinkedIn. (Source: PunchMedia)  

30   2 people join LinkedIn every second. (Source: LinkedIn)  

31   2.6 million brands worldwide have a LinkedIn company page. (Source: LinkedIn  

32   39% of LinkedIn users have paid premium accounts. (Source: Lab 42)  

33   35% of LinkedIn users access the site daily. (Source: Lab42  

Google+

34   There are an estimated 343 million active users of Google+. (Source: Trendstream)  

35   Google has beaten YouTube to become the world’s second-largest social media network. (Source: Trendstream  

36   The Google +1 button is used 5 billion times per day. (source: AllTwitter)  

37   75% of the Fortune100 are now on Google+. (source: BrightEdge)  

38   625,000 new users on Google+ every day. (source: AllTwitter)  

39   Google+ users spend on average 12 minutes per day in the Google+. (source: Jeff Bullas)  

40   30 percent of users who make a public post never make a second one. (source: Jeff Bullas)  

41   At least 80 percent of Google+ users engage on a weekly basis. (source: Chris Brogan)

42   Google+ pages appear in search results for 30% of brand term searches for brands with G+ pages. (Source: BrightEdge)  

43   42% of UK Google+ users own smartphones, and 61% own tablets. (Source: Harris Interactive)  

44   41% of B2C marketers and 39% of B2B marketers are on Google+. (Source: Brafton)  

45   43% of the Interbrand100 post more than three times weekly. (Source: Simply Measured)  

Pinterest

46   80% of Pinterest users are women, and 50% have children. (Source: Wishpond)  

47   The average visit to Pinterest lasts 1 hour, 17 minutes. (Source: Wishpond)  

48   Pinterest referrals spend 70% more money than other social media referrals. (Source: Wishpond)  

49   57% of Pinterest users interact with food-related content, the top category on the site. (Source: Wishpond)  

50   Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: ComScore  

51   U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source: Shop.org)  

52   Pinterest pins with prices receive 36% more likes than those without. (Source: Shopify)

Instagram

53   Instagram has 100 million monthly active users. (Instagram)

54   40 million photos are posted per day. (Instagram)  

55   There are 8,500 likes per second on Instagram. (Instagram)  

56   Engagement on Instagram with the those top 100 brands has increased 35 percent, driven mostly by Nike, Adidas, and Gucci. (Simply Measured)  

57   40 percent of brands’ photos are filtered. (Simply Measured)  

58   Of the brands that use Instagram, 41 percent now post at least one photo per week.  (Simply Measured)  

59   98 percent of Instagram photos posted by top brands are now shared to Facebook.  (Simply Measured)  

60   28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)  

We MUST know - which of these stats did you find the most surprising?

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Comments

Great article. I find interesting how Google+ has grown, although still being far away from Facebook. 
 
In the other hand, I'm always a bit scheptical about stats saying "best time of the day" to post, specially if you want to reach a global audience.
Posted @ Wednesday, May 15, 2013 5:17 AM by ExpressFilmmaker
That's a fabulous point, Express Filmmaker. I know the stats about when to post aren't applicable to our business, so your best bet is to experiment. Are you actively using Google+?
Posted @ Wednesday, May 15, 2013 11:06 AM by Jasmine Henry
I'm not using it a lot, Jasmine, but I find it interesting now that Youtube and Google+ are part of the same accounts!
Posted @ Wednesday, May 15, 2013 11:57 AM by ExpressFilmmaker
Very instructive. I would like to read more about how social media can be maximized for a local brand compared to a global brand.
Posted @ Monday, May 20, 2013 9:34 AM by Kevin Woolsey
Kevin, you got it! Stay tuned for some content on localized social marketing later this week. Thank you.
Posted @ Monday, May 20, 2013 9:35 AM by Jasmine Henry
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