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Inbound Marketing Blog

    Announcing IMA Webinar: How to Set Up a Winning Facebook Page

    Posted by Bill Faeth

    Boost Your Social Media Strategy!


    Did you know that 80% of consumers prefer using Facebook to communicate with brands? With over 1.11 billion members worldwide, the social network is the world’s largest avenue for two-way dialogue between people and companies. Your fans aren’t just there for deals, discounts, or convenient customer service, either. Over 50% of people who follow a brand on Facebook are more likely to make a purchase and recommend their products and services to a friend. 

    There’s no escaping the incredible rise of social commerce over the last several years. Even if your brand chooses to avoid joining Facebook, conversations about your solutions and customer service will still be taking place; you just won’t have the opportunity to monitor or resolve issues. Studies by Syncapse have found the average value of a Facebook fan is $174.17. There are few more cost-effective platforms than social media to connect with consumers on a deeper level.

    The average modern consumer encounters upwards of 5,000 marketing messages a day. As a result, we’ve grown increasingly suspicious of earned media, including billboards, brochures, television commercials, and radio ads. Consumers still trust personalized recommendations from friends and family more than any form of earned media, and a powerful Facebook presence can position you to receive social recommendations in real time.

    IMA is pleased to announce our upcoming social media strategy series, which will be kicked off with How to Set Up a Winning Facebook Page.

    What To Expect at the Webinar

    Myself, IMA President Bill Faeth, and Social Media VP Michelle Kraker will be pouring our collective three decades of marketing experience into one of the most-comprehensive social media webinars to date. Whether you’re an experienced social media marketer, or just establishing your presence on Facebook, you can expect to learn about the following topics in depth:

    • The Anatomy of a Winning Facebook Page: Learn best practices for optimizing your information for search, adding compelling profile and header images, and setting up custom tabs to promote products, offers and contests.

    • How Often to Post: Discover the types of content that resonate best among consumers, creative ideas to boost your Edgerank, and optimal posting times and frequency.

    • Co-Branding: Actively leverage other brands’ social media presence to expand your audience.

    • Creating a Social Corporate Culture: Encourage your employees to take an active role in social media marketing, and inspire Facebook buy-in.

    • Sponsored Posts: Learn when sponsored posts and stories can benefit your brand, and how to create Facebook advertising that results in real ROI.

    • Hosting Facebook Chats: Most of us are familiar with Tweet Chats, but Facebook chats are the next big thing. Discover how to design, promote, and host a successful dialogue.

    We’ll also be diving deep into discussion of building brand personality, how to stay organized behind-the-scenes, cross-promoting your Facebook presence on other platforms, and using social media as a home base for your customer service and retention efforts.

    And don’t worry - we’ll leave plenty of time to answer your questions individually at the end! 

    Webinar Details

    There are two live sessions planned for How to Set Up a Winning Facebook page:

    • Wednesday, May 22nd, 11am EDT

    • Thursday, May 23rd, 4pm EDT 

    Not sure if you can make it? Drop us a note or leave a comment below, and we’ll be sure to get you a recording after the series. Additionally, stay tuned for the upcoming announcements of our June session on Twitter, July coverage of LinkedIn, and August session on Pinterest! 

    Spots are extremely limited in both sessions, and sign-ups are already going fast! Reserve your space today by clicking here, or on the button below:

    social media strategy

    image credit: frameangel/freedigitalphotos.net

    Topics: Social Media