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Inbound Marketing Blog

    25 Brilliant Ways to Develop Brand Personality on Twitter

    Posted by Bill Faeth

    Social Media 101

    Social media has become an important part of marketing for businesses of all sizes. If you’re still not sure about dipping your toe into the Twitter world, you could probably use some tips for beginners. We’ve got 25 great ways to start your Twitter strategy off on the right foot:

    1. Claim your Twitter handle for business

    Choosing a Twitter handle may be as easy as your company name or as difficult and determining how to best shorten your words. Make sure your company is still identifiable, however you must name your Twitter account.

    1. Open a personal account

    A personal account gives you the chance to really humanize your brand. Make sure you include your company logo and slogan on your personal Twitter page.

    1. Register any other Twitter handles that might be associated with your company in the future

    If you aren’t quick to reserve any name that might identify your business, you could find yourself a victim of faux tweets. It costs nothing but a new email address each time you open another account. Protect your business and take the time.

    1. Create a social media policy and stick to it

    Before you post your first tweet, make sure you have a distinct and understandable social media policy. This includes posts per day, directives on language, and rules about images.

    1. Incorporate logos and slogans on accounts

    Even your accounts reserved solely to take the handles off the market should have your branding. Don’t leave anyone wondering who you are.

    1. Add faces to logos when possible for a personal touch

    Your company Twitter page may not be appropriate for employee photos on included with the logos, but your personal page should certainly include a photo of you as well as your company logo.

    1. Mutual branding with personal account and employee accounts

    If your employees are on Twitter, ask them to include your brand on their accounts, too. Remind them they must uphold your personal brand, which could mean the need for a private personal account for each employee, too.

    1. Develop your brand’s voice

    Your brand’s voice should be focused on your target audience. If you’re tweeting for older women but use the language of a young man, your customers will only be confused.

    1. Determine your audience

    Your products and services may be desired by all ages, races, and sexes, but your target audience is the one doing most of the buying. That’s who you should tailor your social media brand to.

    1. Conduct searches for target customers in your area

    Don’t be afraid to conduct Twitter searches for potential customers in your area. Even a geographic search could yield more results than you ever dreamed.

    1. Connect your Twitter account to your website, blog, and Facebook accounts

    While you certainly don’t want to rely on your Facebook account and blog to provide all of your Twitter content, it’s a great idea to share everything across the board to reach as many customers as possible.

    1. Include your Twitter handle in all correspondence

    Once you’re prepared to launch your Twitter account, let everyone know how to find you. You can include your Twitter handle in the signatures of emails and in company newsletters to start getting the word out.

    1. Add your Twitter handle to your business card

    Don’t forget your Twitter account is yet another way for your customers to reach you. Always include the information on your business cards, and then pass those cards out generously.

    1. Provide information on Twitter faster than your RSS feed can

    If you’re letting your RSS feed break the news for you, you’re letting your buyers down. Always be sure to send out a tweet to followers about news so they feel they’re getting it right from the source.

    1. Follow generously

    Don’t expect people to come to you. You’ll need to seek out your potential customers to let them know where you are. People are much more likely to communicate if you’re willing to make the first move.

    1. Post content at least four times per day

    If you rely on only one or two posts, you’ll miss the majority of your audience. Four posts at strategic points in the day—morning, noon, afternoon, and evening—will be more likely to reach infrequent social media users.

    1. Incorporate various media in your Tweets

    While your words will most certainly be interesting—we have no doubt—you should also make sure to keep things fresh and exciting with video and photo content when possible.

    1. Ensure content matches your brand and voice

    You will want to let your own personality shine through, but if it doesn’t match that of your company, you should abstain. Also, avoid sarcasm unless it is a part of your particular brand.

    1. Ask interactive questions

    Customers love when you give them a chance to talk back. Your questions don’t have to be about your particular product. In fact, you’re more likely to get responses if you don’t. You’ll learn more about your target audience than you thought possible.

    1. Tell stories

    Keep readers coming back for more with narrative posts. Tell stories about your products, services, and employees. People want to be a part of the in-crowd, and your stories will help them feel that way.

    1. Be responsive

    It’s very important to respond to any tweets sent your way. If you’re only talking at people, they’ll quickly stop listening. Also, the point of social media is to be social.

    1. Practice selfless tweeting

    As much as your social media accounts should be about your business, there’s nothing wrong with promoting other companies that have similar values. If you’re lucky, you’ll receive some good will and some cross-promotion.

    1. Study your numbers

    Your Twitter is no good to you as a marketing tool if you don’t know how your methods are working. Track your tweets and your followers’ tweets with Intwition, Twitterverse, Tweet Clouds, and TweetStats.

    1. Host Twitter chats

    Asking questions for engagement is great, but it might not give you a chance to really show your company off. Choose a hashtag and a subject, and then launch a Twitter chat to put your company in the spotlight.

    1. Think ahead

    You can use many of the same branding tips other companies are using, but it’s important to think ahead, too. If you’re only doing what everyone else is doing instead of what everyone will be doing, you’ll never get ahead.

    Don’t be afraid to try new things, as long as they fit with your social media strategy and policies. It won’t be long before you see excellent results.

     Twitter for Business

    image credit: Phaitoon/freedigitalphotos.net

    Topics: Social Media