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13 More Social Media Strategy Blogs You Should Be Reading


Be More Social

social media strategyThere’s no question that social media marketers are creating some of the most compelling content today. Even though I wasn’t able to attend the recent Social Media Marketing World 2013 conference in San Diego, I’ve been living vicariously in the incredible videos, blog articles, and other media produced in the weeks since. As a result, I’ve gotten plugged into a whole bunch more social media strategy blogs than I ever knew I needed in my RSS reader. Here are a few more of our favorites, following the recent success of 15 of our favorites. Buckle your seatbelts, because these picks are more engaging and brainier than ever:

1. Convince and Convert

I’m embarrassed to admit that I wasn’t religiously reading Jay Baer’s brilliant blog on social media and content marketing until recently, but it’s since become one of my favorites. I’m pretty sure when Matt Cutts says “quality content,” he’s thinking about Convince and Convert. Baer tells it like it is, compiles some of the freshest data on the web, and is never, ever boring.

2. Mari Smith

Once called the Pied Piper of the social media realm, Mari is a Facebook specialist, and listed among the top 10 social media influencers by Forbes. Really, my only complaint about her blog is that she doesn’t produce more content! Subscribe by email, and you’ll be among the first to hear her expert insight on real applications of Facebook updates.

3. Windmill Networking

A social media expert who’s all about the ROI? This is definitely a strategy blog that even your CEO will love. Keynote speaker and author Neil Schaffer, and his team of expert contributors, deliver hip information without hype, and are experts at diving deep into real-life problems modern marketers encounter.

4. Social Triggers

There’s always room in my day to dive deep into the murky and fascinating ways that psychology affects marketing, and Derek Halpern has one of the best resources on the web in this niche. The content here offers a decidedly scientific approach to improving everything from your social media plan to your products.

5. Kyle Lacy

Kyle means business, and his blog dives deep into topics that are defining the future of marketing, including the intersection of customer relationship management and social media. The author of Twitter Marketing for Dummies, Branding Yourself, and Social CRM, Kyle’s blog entries span the range of everything you need to take your company’s strategy up a notch.

6. Brands With Fans

Honestly, your brand doesn’t just want prospects, leads, and customers. You want die-hard promoters; people who are so deeply in love with your products, customer service, and brand personality, that they can’t help being a part of your unofficial street team. Brands With Fans could help you boost your roster of cheerleaders, but that’s not all they cover. It’s a fabulous resource for tips on boosting engagement, and examples of brands doing everything right.

7. Twist Image

This blog really isn’t for the faint of heart. And to be perfectly honest, I’m okay with that. I’m of the opinion that what many marketers need is more content that really pushes the limits, asks scary questions, and demonstrates broad expertise in providing answers. This agency blog, written by author and president of Twist Image Mitch Joel, definitely fits the bill. Tune in often to hear Joel’s thoughts on the future.

8. LinkedIn to Business

LinkedIn needs love, attention, and its own distinct strategy, and expert Viveka Von Rosen has you covered. Known internationally as “The LinkedIn Marketing expert,” she’s a specialist in helping B2B brands prospect, nurture, and convert leads. She might not cover Twitter, Facebook, or Pinterest, but she definitely doesn’t miss a beat when it comes to LinkedIn.

9. Stay N’Alive

This really isn’t strictly a social media strategy blog, but I don’t mind at all. Jesse Stay, author of Google+ for Dummies and several other books, writes broadly about the topics that matter to tech-savvy businesses, which range from Google+ to Marissa Mayer’s strategy at the helm of Yahoo. It’s a mecca for the tech-savvy.

10. {grow}

I really didn’t want to like {grow}. The fact that it’s been described as one of “the most unique blogs in the world” made me think it couldn’t possibly be as good as the hype. I was wrong, and now I’m hooked. Really, the only way to describe what Rutgers professor and award-winning author Mark Schaefer does here is that he’s the Malcolm Gladwell of social content. His articles suck you in, and lead you on journeys that involve conversations with brands and individuals doing everything right. For the love of Facebook, don’t click through if you’re on a deadline.

11. Britopian

It’s been said that 2011 was the year of social media, 2012 was the year of content marketing, and 2013 will be the time when these two factors converge into a single, seamless strategy. If you’re looking to integrate your channels into a more seamless inbound marketing plan, Michael Brito is your guy.

12. PodCast Answer Man

Multimedia content needs love, too, and this is basically an encyclopedia of sound bytes on anything you ever wanted to know about technology, social media, or really anything else. If you’re hoping to incorporate podcasting into your social strategy in the months to come, take Cliff Ravenscraft’s work as an example of what to do.

13. Brian Carter

The reason Brian is a sought-after keynote speaker, well-known author, and frequently cited expert is that he’s really smart, and he knows his stuff. He understands how the pieces fit, and he’s a master at putting things into context in a way almost anyone can grasp. His blog isn’t the most prolific resource, but it’s certainly outstanding.

Is there anyone we missed? Share your favorite social blogs in the comments, and we’ll be sure to check them out!

image credit: nutdanai/freedigitalphotos.net



Thanks so much for adding me to this list. And I agree with you - you added some of my fav blogs! I'll make sure to share this list - its a great resource.. 
On another note- YOU MUST attend SMMW14 next year. Mike's already looking at venues :)) Start saving now!
Posted @ Monday, April 22, 2013 8:52 AM by Viveka von Rosen
Viveka, I appreciate you stopping by, and the share! LinkedIn has recently become my favorite social platform, and I'll be following you very closely over the next few months to watch the changes they have in the pipeline unfold. 
And a week in San Diego, with a private yacht and some of the brightest minds in marketing? I think I'll do my best to be there without a doubt :)
Posted @ Monday, April 22, 2013 8:58 AM by Jasmine Henry
Honored to be part of this list and I'm glad you took the dive : ) Many thanks for the kind comments!
Posted @ Monday, April 22, 2013 9:09 AM by Mark Schaefer
Mark, I'm glad that I took the dive, too! Thank you for the kind words, and the great comment.
Posted @ Monday, April 22, 2013 9:16 AM by Jasmine Henry
Thank you so much for the mention - I'm honored ... and flattered ;-) I also like the research you put into creating the list featuring many high quality blogs. Kudos!
Posted @ Monday, April 22, 2013 2:38 PM by Neal Schaffer
Neal, now it's my turn to be flattered! Thanks for the compliment and comment - I know there are many more amazing social blogs that didn't make the list.
Posted @ Monday, April 22, 2013 2:43 PM by Jasmine Henry
Awesome list! I aspire to one day make the cut :)
Posted @ Monday, April 22, 2013 3:01 PM by Martha Giffen
Thanks, Martha! I'm excited to check out your blog.
Posted @ Monday, April 22, 2013 3:07 PM by Jasmine Henry
Excellent article Jasmine! Great blog resources, it really is quite interesting to see where the world of social media is going!
Posted @ Monday, April 22, 2013 10:08 PM by Michael Iwasaki
I truly appreciate your vote of confidence, Michael. Are there any social blogs you love that didn't make it on this list?
Posted @ Monday, April 22, 2013 11:09 PM by Jasmine Henry
This is an awesome list Jasmine.
Posted @ Monday, April 22, 2013 11:28 PM by Nora K
Thanks for the list! Checking them out now..
Posted @ Tuesday, April 23, 2013 6:32 AM by Ashley Giddens
Nora and Ashley, I appreciate the fact you stopped by - thanks for the great comments!
Posted @ Tuesday, April 23, 2013 8:21 AM by Jasmine Henry
As the "social public relations" contributor to Neal Schaffer's Windmill Networking blog, I'm really curious why you would ascribe to him the behaviour of "newsjacking." (A term coined by David Meerman Scott.) 
Do you realize, Jasmine, that this is NOT at all a complimentary term or attribute? 
Neal is respected and known because of his original content and social business strategy, not because he "steals" mindshare from others (which is what the newsjacking term implies). 
I hope you will consider modifying that description to one that is more accurate. 
Best regards, 
Judy Gombita
Posted @ Wednesday, April 24, 2013 10:59 AM by Judy Gombita
Judy, thank you for your thoughts. I tend to use David Meerman Scott's own definition of newsjacking, which is "inject[ing] your own ideas or angles into breaking news, in real time." I suppose I don't see the concept as stealing mindshare, but rather as a way to communicate relevant topics to readers.  
Neal Schaffer is truly an exceptional blogger because much of his content covers original analysis and real applications of breaking trends. However, I'm in complete agreement that Schaeffer's content is genuinely unique!
Posted @ Wednesday, April 24, 2013 11:11 AM by Jasmine Henry
I can tell you (as one of his 20+ contributors) that we've agreed ALL of our content is not only original material, but that it won't be reprinted somewhere else (without permission). 
And I still maintain that Neal and the rest of us don't ""inject[ing] your own ideas or angles into breaking news." 
I'm glad you recognized Neal Schaffer and his blog, Windmill Networking, I'm simply commenting on the fact that the "newsjacking" descriptor--even if you meant it as a compliment--doesn't ring authentic to me about what Neal or his (group) blog is about.
Posted @ Wednesday, April 24, 2013 11:20 AM by Judy Gombita
Thank you for further clarifying, Judy. After communicating with Neal, I modified the content to better reflect Windmill Networking's Mission, and the efforts of his contributor team.  
We strive to produce content that's both accurate and respectful toward the incredible efforts of other experts in our field. Thank you for the feedback, and we hope you stop by again.  
P.S. Thanks for the shout-out on G+!
Posted @ Wednesday, April 24, 2013 11:48 AM by Jasmine Henry
Hi Jasmine, 
Useful list, thank you for introducing me to some new blogs. I'd most definitely recommend Danny Brown for future inclusion: 
One of the few, truly original thought leaders and someone who makes you think with his posts. He doesn't subscribe to the traffic-chasing posts (the easy marketing posts that so many other marketing and social media bloggers do), and he stays true to his community too.
Posted @ Thursday, April 25, 2013 6:12 AM by Mary Jacobsen
That's quite a glowing recommendation, Mary - I'm really excited to explore Danny Brown's work! I think we'll probably do another list in a quarter or so.
Posted @ Thursday, April 25, 2013 7:29 AM by Jasmine Henry
What a great list of blogs! I can say this because I've been visiting a few of these regularly over the past little while but you've given me a couple new ones to check out as well. So thanks! Keep up the good work. 
Posted @ Wednesday, December 11, 2013 4:17 PM by Brendon Ross
Hi Brendon, 
Thanks much for the kind comment! How long have you been in the content marketing game?
Posted @ Wednesday, December 11, 2013 4:41 PM by Jasmine Henry
Great insights on getting socially possible! Very informative post. Hoping to see more from you.
Posted @ Saturday, January 25, 2014 6:57 AM by Savitha
Thanks, Savitha! We currently blog 7 times a week, so we've got a lot more content on social media that will be released in the near future.
Posted @ Monday, January 27, 2014 8:13 AM by Jasmine Henry
Great blog list. Some bogs I already visit on daily basis but some blogs in your list for me. Thanks for share.
Posted @ Friday, May 09, 2014 1:23 AM by Adam Methew
Adam, Thanks for stopping by and taking a look. Keep coming back and let us know if you discover more blogs we should be watching out for. 
The IMA Team
Posted @ Friday, May 09, 2014 1:08 PM by Tracey
Thanks for sharing such an useful information among the users. Nice Blog. Great lists of social media blog. Thanks once again.
Posted @ Tuesday, May 20, 2014 4:34 AM by Adam Houlahan
Thanks Adam. We are preparing an updated list that will be coming out within the next few weeks. Be on the look out for it! 
Have a great day.
Posted @ Thursday, May 22, 2014 9:57 AM by Tracey Street
A good list of the best social media strategy blogs. I ever like to read some blogs to keep updated to myself for social media by knowing the latest strategy and ways of social media marketing. This list of social media blogs will be a great for beginners of social media marketing.
Posted @ Thursday, June 26, 2014 2:21 AM by Stephine
Thanks Stephine! We always hope that our blogs can help others as well as helping us learn from others.
Posted @ Thursday, June 26, 2014 8:25 AM by Jennifer
Amazing! You really have a good taste, all the 13 blogs are mindblowing and has triggered a lot of ideas in my social media strategies. Thanks!
Posted @ Monday, January 05, 2015 5:06 AM by Seema Joshi
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