Guest Post: Boost Your SEO
1) SEOMoz Toolbar and SERP Overlay
This toolbar extension allows you to view key metrics about a particular site or webpage. Even if you don't have a SEOMoz membership (starting at $99) you can still see on-page and authority numbers. This tool displays these numbers on the top, bottom, or side of your browser. It gives you the following metrics:
While this metric is sometimes fickle, it's usually an accurate barometer of the inbound link influence and overall authority a domain has. Increasing your domain authority gets exponentially harder as you grow your website.
This gets updated more frequently than the Google Page Rank, therefore I use it more when explaining to clients how the search engines “value” their website. For accuracy's sake it also avoids giving you just whole numbers it gives values in between I.E.- 4.35, 5.5, 6.8.
This gives the authority and potential outbound link influence of a particular page. This is important in determining what page you should place a link on. If a webmaster agrees to link to your site it’s best practice to use PageAuthority to determine the “link juice” that page will give to your website.
2) SEO Site Tools
This extension gives you a 10,000ft look at what a particular website is about. When evaluating client websites this is often the first tool I use. Among the metrics displayed:
-External Page Data
Through the eyes of Google, Bing, Alexa, and Yahoo, this displays indexed pages (how many of your site’s pages are actually in the search engine index), Alexa numbers, and how many times it’s listed in the DMOZ directory.
It tells you the basic information about the site including meta tags, title tags, internal follow links, external follow links, img tags, anchor tags, and much more. If you’re doing link outreach and this tab looks empty chances are that you’ve arrived at a spammy website.
Other elements included are social, server infos, and even suggestions as to how you can make your page/site better in the eyes of search engines. While a lot of this stuff has lost importance thanks to spammers loading pages with keywords, it’s still helpful in determining what the overall purpose of a website is.
3) Check My Links
An important extension that allows you to check if there are broken links on your website. This tool especially comes in handy if you’re doing a site redesign and want to “clean things up”. Google and other search engines place heavy emphasis on user experience. If there are broken/inconsistent links on your website there’s a good chance it doesn’t follow best practices.
4) Google PageRank Toolbar
While not the most accurate barometer of your site’s authority, a lot of webmasters and digital marketers still value this number. After all it does come from Google. This toolbar displays from 1-10 what the page’s rank is. If I’m evaluating the authority of a site as a whole I’ll look at the PageRank of the homepage. Often times the subpages will not be as high as the home. Ones that are usually have been heavily linked to and/or shared on social networks.
5) SEO Serp
This tool allows you to quickly pull up a website and see how it ranks for any particular keyword. It also displays your query history and shows how that keyword currently ranks. Included is the ability to export your data into excel or .csv format. For international users it allows you to see rankings according to Google’s search index in different countries.
Clayton Curtis is a SEO consultant from Atlanta, GA. He specializes in link building, WordPress development, and digital video.
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