Guest Post: Some Rules Never Change
Marketing on sites like Facebook, Twitter, and Google+ can be a major boon for any company that has online operations. These sites offer free channels for connecting with customers (and would-be customers) in a more direct way than any other form of media allows. Still, improper social media marketing can stop a company from gaining any additional traffic or business, so it is important to be smart about social media activity when marketing your brand.
1. Get Connected
When you are establishing your brand’s social media presence, it can be easy to stop at Facebook, because that’s the biggest social media site. But it’s important to use all of the tools available in developing a strong social media marketing campaign. Think about what social media communities might be a good fit for your business. If you work with lots of interesting visuals, Instagram or Pinterest could be a great way to branch out. If you work with other businesses frequently, start a LinkedIn account.
Also, make it easy on your audience to share across multiple social media sites. Several WordPress premium themes offer social media links readily available for every blog post. If you are operating a non-WordPress blog, you can easily add coding to include links for your readers.
2. Serve Your Audience
Don’t get too caught up in promoting your brand. You should obviously be including links to your own product and blog pages, but it’s important to note that web users need valuable content from other sources, as well. It won’t be worth a user’s time to check your feed if you are only offering links to your own page. Consider other ways in which you might benefit your followers. Include links to other content that your followers might find available, and start conversations related to your field. Contests are a good way to promote your brand in a way that is materially valuable for followers.
3. Always Be Producing
Social media marketing requires tireless production. Lots of companies start strong and then fade away over time. In order to run a successful social media marketing campaign, you need to commit to being active on your feeds. Sketch out a calendar to help yourself stay on top of your online content responsibilities. Make sure that you are updating your company’s blog fairly frequently, and update your various social media statuses with varying frequencies based on the platform. To be effective on Twitter, for example, you’ll need quite a bit of activity. LinkedIn, on the other hand, requires much less day-to-day promotion.
4. Engage in Discussion
As your market your business, don’t lose track of the fact that social media is meant to be social. Engage with your followers and encourage discussion and comments. Try to build your content in a way that most encourages conversation. When readers start talking about your content or your social media posts, other people are likely to catch on and join the conversation. In addition, engagement is the best way to turn an online follower into a customer. Engage in direct conversation with followers, and always thank people for comments and feedback.
5. Be True to Your Brand
While you should craft your content to fit your target audience on various social media sites, it’s important to retain the style and content that drive your brand. Keep in mind that all of your social media activity is representative of your company. A tweet can take ten seconds to write and post, but if it sends the wrong message, it can mean serious damage for your company. Apply the same judgment to your online activities as you would to decisions regarding your company itself.
About the Author: Anny Solway is a dedicated writer and leader in WordPress themes. She likes to discover new ideas about internet marketing, social media and blogging.
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