Email Still Isn’t Dead!
There were 1.3 billion Google search results for the phrase “email is dead” when I sat down to write this. Even though some may think that the era of connecting with consumers via their inbox is over, the numbers tell a very different story. Email is actually better than it’s ever been before, and companies who take advantage of the growing need for mobile-optimization and the very latest stats on best practices could see an ROI that makes interruption marketers want to cry.
As the public’s adoption of mobile technology and the Internet continues to grow, email marketing has proven to be one of the most rapidly changing fields within the arena of marketing. If you needed any more evidence that marketing is really a game for the most nimble, take the following stats to heart:
image credit: eConsultancy
11. 61% of people state that "not being interested in an email" was the most common reason for not opening an email, followed by "getting too many emails" at 45%. (Source: Chadwick Martin Bailey, 2012) Tweet
12. Commercial emails account for 70% of spam complaints. (Source: Return Path’s Email Intelligence Report for Q3 2012) Tweet
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