Twitter Tools for Your Social Media Strategy
So, you added social buttons to the header of your website, next to your other contact information. Now you think you’re socially integrated. We hate to break it to you, but that’s not integration. There’s no appeal to your visitors to click those buttons. You have to encourage your visitors to interact with you socially and make social media part of the user experience of your website. Twitter has created several simple and quick ways to integrate with your website and enrich user experience, and each method has a proven track record of success.
Integration can do a lot for your social media strategy. Expanding your reach and influence on Twitter can get your brand and product more exposure to your customers. And there’s no better way to showcase than having others spread the word about your product through social media. Let’s look at Etsy for an example. Etsy noticed some of its sellers promoting their crafts on Twitter, and started to encourage their sellers to add Tweet buttons to their product pages and Follow buttons to their shop pages. Now there are 1.3 million Tweets mentioning @Etsy in a usual 30-day timespan, resulting in over 825,000 click-thrus to Etsy.
1. Adding a Follow Button
Image Credit: Twitter Dev
Adding a Follow button to your website, rather than just a link to your Twitter profile, calls your visitor to action. Once you have more Twitter followers, you’ll have a wider audience to showcase your products and brand to in the future. Once Urban Dictionary implemented the follow button, it saw a 6.5x increase in follows every day.
Image Credit: Twitter Dev
As Dustin Sparks of Optimal eCommerce mentioned in his recent guest post on our blog, don’t remove your visitor from the funnel by directing them away from your landing pages. If you have social links on your landing pages, make sure they open in a new tab.
How to Add a Follow Button
The nitty-gritty how-to of adding a follow button isn’t difficult at all. Simply log into Twitter, and go to this link. Fill out the form and then copy and paste the generated code into your blog or website. It’s that simple, and you don’t need to know any code whatsoever to do this. Then you'll end up with awesome things like this: Follow @BrittanyMcGheee
2. Add a Tweet Button
Tweet buttons look like the little guy above, and they’re a great way to boost your signal. Adding a Tweet button widens your reach by encouraging your visitors to share links to your blogs, product pages, and other pages with their followers. For you bloggers out there, people especially love to Tweet about statistics. So add a Tweet button next to your stats, like this:
How To Add a Tweet Button
While logged into Twitter, go to this link and customize the form based on your preferences, then copy and paste the code into your blog.
3. Adding a Mention Button
47% of social media users engage in customer service through social media channels. Is your company ready to adapt to this? There are risks and advantages of social media, and there’s more risk in not involving yourself in your company’s reputation at all. One in three social media users prefer interacting with the company online to contacting it by phone. You might find that your customer service reps prefer less phone calls too. Solving a customer service issue through social media provides a public record of how awesome, or not-so-awesome, your company is. Not interacting is not an option in today’s world. So, take the challenge head-on and invite interaction by adding a Mention button on your website.
How To Add a Mention Button
4. Adding a Hashtag Button
Another way to generate a buzz around a campaign or product, or start a conversation about your niche, is to use hashtags. Try writing a blog about a controversial topic, and add “join the conversation” and a hashtag button at the bottom of the post. Your hashtag can be anything from the topic of conversation to something merely eye-catching. An incredible example of hashtag use is the Twitter Town Hall from 2011, when President Obama answered users’ questions from the hashtag #AskObama.
How to Add a Hashtag Button
5. Embedding Tweets
Don’t make your visitors leave your site to interact with you! Embedding Tweets allows your visitors to follow the Tweet author, reply, ReTweet, and favorite the Tweet live, without leaving your blog.
How To Embed Tweets
Find the Tweet you’d like to embed, find the “More” button, and click “Embed Tweet.” Copy and paste the code that is generated into your blog!
Image Source: Twitter Dev
Twitter integration is da bomb, don't you think?— Brittany McGhee (@BrittanyMcGheee) February 21, 2013
6. Embed a Timeline On Your Website
You can showcase your Tweets on your website using a timeline.
How-To Add a Timeline
To add a timeline widget, customize the form at this link while logged into Twitter, then take the generated code and paste it into the sidebar of your website. You can skip this step in WordPress by using this plugin. The result will look like this: Tweets by @BrittanyMcGheee
Now you can properly integrate Twitter into your social media strategy for your website.