Guest Post: Mistake #4
Video is GREAT at increasing conversions - BUT, that doesn’t mean that ANY video on ANY landing page will increase conversions.
Let me explain. Too many companies put videos on their landing pages that are too general, like an “About Us’ video - or they use their television commercial on every landing page. This is a bit “broken” and here’s why.
Pushing a video (or any message) at a potential customer that the customer has NOT requested will fail as a tactic in gaining new customers, and by extension your conversions/revenue will be affected. (source)
If you are going to use a video on your Landing page - make that video RELEVANT to the product or service on that page.
Use the video to quickly and clearly list and illustrate the benefits SPECIFIC to the product or service on the landing page
Publish the video on Youtube and Vimeo and then EMBED the video on your Landing page
I hope sharing The 4 Most Costly Landing Page Mistakes with you over the past few days allows you to see a few ways you can immediately begin to plan for creating and deploying more effective and testable landing pages for each of your products or services. I encourage you to comment below or get ahold of me if you have any questions. Keep doing good things!
Author Bio: Dustin Sparks is a Landing Page and A/B Conversion Optimization Expert. Over the past 15 years, Dustin has helped a number of major US and international brands develop successful web-based initiatives. Companies like Carbonite, Cabelas, Golfsmith, Freescale, AppliedMicro, SkyGeek, GreekGear.com, The Gallup Organization, Toyota, Mastercard, Blockbuster Video, and many others have benefitted from Dustin's deep understanding and innovative perspective. More conversion tips and tactics can be found over at The Optimal eCommerce blog.