Guest Post: Mistake #3
Many companies think that by simply adding Social Media images and links to the landing page or the nice little "social chicklets", that they have integrated Social Media. Unfortunately, this is not quite true.
You see - adding the Social Media icons that take a visitor to your social page - takes them AWAY from your landing page (yes, even if you do it in an overlay/modal or popup) and as soon as the visitor sees the little red badge telling them that they have a message or notification - they are gone...and you sent them away :( (admit it - you love to see that little red notification badge too).
Each Social Media site has their OWN way of allowing site owners to embed content on your own site and your landing page - using this content on your landing page provides the coveted “Social Proof” and shows your visitor what others are saying, what others are doing, & what others are buying. I have a few examples below.
While it is OK to include these Social Media links (as long as they open in a different tab), they can often take the user out of the conversion funnel.
A much better tactic is to use them on a thank you page - so once they have completed the purchase or filled out the form, you can tell them what to expect next and invite them to follow you.
This guest post is part of a 4-part series. Join us tomorrow, 02/16 for Dustin's conclusion about the final, worst landing page mistake!
Author Bio: Dustin Sparks is a Landing Page and A/B Conversion Optimization Expert. Over the past 15 years, Dustin has helped a number of major US and international brands develop successful web-based initiatives. Companies like Carbonite, Cabelas, Golfsmith, Freescale, AppliedMicro, SkyGeek, GreekGear.com, The Gallup Organization, Toyota, Mastercard, Blockbuster Video, and many others have benefitted from Dustin's deep understanding and innovative perspective. More of his conversion tips and tactics can be found over at The Optimal eCommerce Blog."