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Inbound Marketing Blog

    Pinterest Infographics, Starbucks, Applebees, and Content of the Week

    Posted by Jasmine Henry

    Home Runs of the Week

    It was a pretty loud week in the realm of social media marketing. There was no shortage of headlines about major brands failing in one way or another, from Applebee’s now-infamous firing of a waitress over a social media post to the HMV social media manager who live-Tweeted a mass-firing. We’ve decided to make things a bit more positive this week, which is why several of this week’s highlighted posts are about companies who are getting things right in terms of their social media strategy. Join us to learn how you can be a bit more like Starbucks or an Oklahoma liquor store when it comes to digital marketing:

    Infographic: How Users Interact on Pinterest

    inbound marketing strategy

    We couldn’t help but share this outstanding infographic courtesy of Nick at the Wishpond blog. To streamline your social sharing and help you look smart on Twitter, we’ve highlighted some of the most impressive statistics from the infographic:

    American Pinterest users spend an average of 1 hour, 17 minutes on the network. 

    Pinterest hit 10 million unique visitors monthly faster than any other site in history.

    69% of Pinterest users have found an item they bought or wanted to buy on the site.  

    Unique Pinterest visitors have increased 2,702% since May 2011.   

    Infographic source here.

    6 Reasons Starbucks Excels at Social Media Marketing

    It’s no secret that IMA has a collective social media crush on Starbucks. The company is just so incredibly good at its online marketing. No one can resist engaging with its gorgeous visual content and questions. So how can you be more like Starbucks? ZogDigital did a great job of rounding up exactly why Starbucks beats out other major brands on virtually every major network. Learn how you can infuse your company’s social media strategy with the same element of charisma as the powerhouse coffee chain. Full shot here.

    The Liquor Store Model for Social Media Marketing Success

    Everything you need to know about social media marketing can be learned from the owner of a small-town liquor store. It doesn’t matter if you’re a major corporation or a tiny, owner-operated business: 75% of your customers want to feel like they’re shopping in a mom-and-pop mart. Becky McCray, owner of a liquor store and cattle ranch in rural Oklahoma, delivered one of the best pieces on social media theory I’ve read recently to the Marketing Profs blog. It’s well worth the read. Start chugging here.

    Applebee’s Taking Heat on Social Media for Firing Waitress

    There were several stories of major brands that made headlines this week for social media issues, and Applebee’s is one of the companies taking the most heat. After one of its waitresses posted a photo of a rude comment on a receipt left by a customer, the chain restaurant chose to terminate her. It’s a tough situation, and it’s left the Twittersphere definitively split over whether the restaurant made the right choice or not. One of our favorite bloggers, Jonathan Payne of My Social Game Plan, recently posted about the issue. Weigh in here.

    39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

    Honestly, who doesn’t need more amazing marketing content in their lives? Corey Eridon of HubSpot reviewed the greatest online inbound marketing content this week. We’re pleased to announce that Inbound Marketing Agents made the list. Take it from us that everyone named is well worth checking out. Full scoop here.

    Check Out IMA’s Guest Posts This Week, Too!

    Inbound Now: 7 Expert Tips for Creating and Sharing Viral-Ready Marketing Memes

    My Social Game Plan: 7 Ways to Use the Vine App to Build Brand Personality

    Did you write or publish any outstanding content on inbound marketing strategy this week? Share a link in the comments, and we might pass the SEO juice in next week’s post!

    Inbound Marketing Guest Blogging

    image credit: grant cochrane/freedigitalphotos.net

    Topics: Inbound Marketing