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The 13 Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views

  
  
  

Get Found on LinkedIn

linkedin seoLinkedIn is really even more of a popularity contest than Twitter, but I’m the only one with enough sense to realize it. On a very basic level, if you don’t have any LinkedIn connections, you’re not going to be found. The vast majority of searches on the burgeoning social media network for professionals are done through a filter of personal connections. Optimizing your network and the SEO aspects of your profile can take your profile views go from 0 to 1,000.

1. Use Anchor Text in Links

Every LinkedIn profile can list as many as 3 links. The default options include “Company Website” and “Blog,” and these just aren’t very SEO-friendly. You can customize the anchor text in your URLs by selecting the “Other” option. Use a keyword-rich title, such as “My Inbound Marketing Blog.”

2. Finish Your Profile

This one is almost a no-brainer, but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. Ask for recommendations (and give recommendations back), fill out every single section, and use LinkedIn’s help to guide your profile to completion.

3. Keyword-Optimize Your Job Titles

We’re definitely not recommending you describe your last position as “Management,” when it was more administrative. However, optimizing your job titles slightly to include a few keywords is just smart. Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

4. Maximize Your Group Membership

Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO. Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will industry-relevant groups improve the keywords on your profile, but local groups like “Nashville Marketing Professionals” can help with geo-targeted SEO.

5. Aggressively Expand Your Network

If your LinkedIn network is one-fourth the size of your Facebook connections, it might be time to search your email contacts. Plus, it’s the perfect platform for connecting with colleagues but still maintaining a semblance of work-life separation on social media. Entrepreneur Rick Stomphorst writes: “[LinkedIn search results] elevate results for connections within a network (i.e. 1st, 2nd, 3rd level connections, groups). Therefore...you need to be connected to as many people as possible.”

6. Optimize Your Job Descriptions

Lindsay Hunt recommends that “your job descriptions on LinkedIn should be creative, truthful, descriptive and succinct.” Instead of writing out full paragraphs, use a wide variety of relevant keywords in bullet-pointed lists. Formatting your descriptions will also increase your profile’s scannability.

7. Claim Your Vanity URL

The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. Connecting your LinkedIn profile to your name will allow you to be found easier by real-life connections. It will also let you add your custom URL to business cards.

8. Don’t Keyword Stuff

While you never want to hide what it is you do from search engines, repeating the same keyword ad naseum throughout your profile isn’t going to give you much search benefit. Take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set.

9. Promote Your LinkedIn Profile Elsewhere

Put a link to your LinkedIn profile on Facebook, Google+, and any websites you maintain to create inbound links.

10. Be Vigilant About Building Recommendations

Turns out, recommendations may have more benefit than just making you look likeable to potential employers. Stormphorst believes 10 or more recommendations will elevate your profile’s search ranking.

11. Leave No Field Blank

Your LinkedIn profile shouldn’t leave too much to the imagination. Fully optimize your Honors & Awards and Languages.

12. Shamelessly Self-Promote


There’s little hard-and-fast evidence that promoting your latest eBook or high-performing blog content in the projects section of your profile will improve your SEO, but some believe it works in your benefit. Besides, being able to increase the visibility of your latest content marketing project certainly can’t hurt, right?

13.Keep Collecting Endorsements

While endorsements currently carry little weight in how well your profile ranks on Google or in LinkedIn search results, rumor has it that this fact will soon change. During the release of the new functionality in September 2012, Dave Kerpen stated “...the more endorsements for your skills and talents that you get, the more often you’ll appear in search results.”

How do you improve your LinkedIn profile’s SEO? 

image credit: stuart miles/freedigitalphotos.net

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Comments

What a great article! I had been looking for ways to enhance my LinkedIn profile for a while, and even with more than 18,000 1st level connections, I never knew my appearance in search results could increase so rapidly. Within 48 hours, I have gone from 773 weekly search appearances to over 1,100! 
 
Fantastic post and retweeted :) 
 
Andy
Posted @ Wednesday, May 15, 2013 5:15 PM by Andy Drinkwater
18,000 LinkedIn connections? Well, I'm impressed, Andy! Thanks for sharing your experience, and the content!
Posted @ Wednesday, May 15, 2013 8:08 PM by Jasmine Hermry
Not a problem at all Jasmine. Also, with endorsements being what they are, and with Dave Kerpen saying how important these will become, it makes me glad that I have over 400 for my each of my main skills. 
 
I think LinkedIn is going to become increasingly important to your whole on-line profile. 
 
Andy
Posted @ Thursday, May 16, 2013 3:13 AM by Andy
Wow, awesome. Thanks for the tips
Posted @ Tuesday, May 21, 2013 9:37 AM by Lyndsay Crowther
Thanks some of these Linkedin tips are really helpful. 
Posted @ Friday, June 28, 2013 3:07 AM by Motivational Speakers Australia
Unfortunately the 3 anchor text links in #1 above do not pass page rank so their current value is limited. Lots of great other tips though.
Posted @ Tuesday, August 06, 2013 6:57 AM by Bruce
Thank you Bruce. We understand that no-follow links (such as those on social networks like LinkedIn) have been a debatable topic for some time as to whether they provide any value or not. We've seen both sides and lie somewhere in the middle. If they do provide SEO value then great, and if they don't, there is no negative value. (Kind of a Win-Tie situation) Do you have any resources on the topic you would like to share?
Posted @ Tuesday, August 06, 2013 8:54 AM by Jen Barry
I have linkedin business page how should i increase followers ?
Posted @ Tuesday, August 20, 2013 7:12 AM by Cayennered
Hey Cayennered, Please check out this page for some great info on building your LinkedIn Presence: http://bit.ly/13D9OoF
Posted @ Tuesday, August 20, 2013 12:28 PM by Richard
I feel the potential of linkedin is still untapped in fact it is going to impact SEO in near future in a big way. 
 
ronnie fredrick thimothy  
 
 
 
 
 
 
 
 
 
 
Posted @ Wednesday, January 22, 2014 3:17 AM by ronnie fredrick thimothy
Ronnie, you certainly could be right! It will be interesting to see what happens.
Posted @ Wednesday, January 22, 2014 8:08 AM by Jasmine Henry
Nice Information. Do not forget LinkedIn groups. Join relevant groups and participate professional on daily basis to increase your popularity. Write your content in good StFashion and Style
Posted @ Monday, March 10, 2014 10:22 PM by Tahir Mansoor
Yes, LinkedIn is a great tool. One which should be taken advantage of more often - great lead generation!
Posted @ Tuesday, March 11, 2014 8:43 AM by Jennifer Kardell
Good blog on how to improve my marketing with Linkedin. It seems like the endorsements on LInkedin have not been as beneficial as expected. Many business owners make extensive recommendations without even knowing the person that they endorse.
Posted @ Tuesday, April 01, 2014 12:03 AM by Denise
Thank you, Denise! Glad you enjoyed the post!
Posted @ Tuesday, April 01, 2014 10:01 AM by Jennifer Kardell
Nice Information. Do not forget LinkedIn groups. Join relevant groups and participate professional on daily basis to increase your popularity. http://www.scratchmap.org/
Posted @ Thursday, April 03, 2014 10:55 AM by jhonalex
Awesome Tips Jasmine! , My Linkedin profile is already optimized but i really got clarified on certain points. Thanks !!  
--Atul Ingale
Posted @ Thursday, April 03, 2014 2:51 PM by Atul Ingale
Atul, it never hurts to keep tweaking your LinkedIn Profile. It's great that you already have your profile optimized. Glad we could be of some help. 
 
Were there any techniques you used to optimize that we didn't mention? We are always looking for new and interesting LinkedIn information!
Posted @ Friday, April 11, 2014 9:45 AM by Tracey Street
It can be said that Linkedin is serving professionals in very innovative ways. The hardest part however is to be found when you are being searched. So great tips shared here by the author.
Posted @ Sunday, April 13, 2014 1:44 PM by Thomson
Being found in a search is why we optimize our LinkedIn Profile. Pick a few keyword phrases with two and three words each that someone might type into the LinkedIn search query and work them into your profile. Two and three word phrases work much better than just one word. Also make sure that you are optimized for local searches. 
 
Thanks for taking the time to comment Thomson. 
 
Have a great Monday.
Posted @ Monday, April 14, 2014 9:22 AM by Tracey Street
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