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The 13 Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views


Optimize Your LinkedIn Profile for Better Search Results

13 LinkedIn Profile SEO tips

Editor's Note: This post was originally published on February 3, 2013. It has been updated for accuracy and to reflect current data. 

With more than 332 million registered users, LinkedIn is surpassing other platforms as the premier social media outlet for businesses. Nine in ten recruiters use LinkedIn to find eligible job candidates and more than half of B2B companies are finding customers through LinkedIn, which makes it even more critical for your profile to be found. 

Just as it is crucial for your website to be optimized for search results, so too should your LinkedIn profile be SEO'd to attract viewers. Implementing these 13 tips will help you boost the search results of your LinkedIn profile both natively in LinkedIn and in Google.

1. Use Anchor Text in Links

Every LinkedIn profile can list as many as 3 links. The default options include “Company Website” and “Blog,” and these just aren’t very SEO-friendly. You can customize the anchor text in your URLs by selecting the “Other” option. Use a keyword-rich title, such as “My Inbound Marketing Blog.”

2. Finish Your Profile

This one is almost a no-brainer. However, far too many of us haven’t taken the time to fully complete our LinkedIn profiles, and that includes not adding a (professional-looking) photograph. Ask for and give recommendations , fill out every single section and use LinkedIn’s help to guide your profile to completion.

3. Keyword-Optimize Your Job Titles

We’re definitely not recommending you describe your last position as “Management,” when it was more administrative. However, optimizing your job titles slightly to include a few keywords is just smart. Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

4. Maximize Your Group Membership

Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO. Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will joining industry-relevant groups improve the keywords on your profile but local groups like “Nashville Marketing Professionals” can help with geo-targeted SEO.

5. Aggressively Expand Your Network

If your LinkedIn network is one-fourth the size of your Facebook connections, it might be time to search your email contacts. Plus, it’s the perfect platform for connecting with colleagues but still maintaining a semblance of work-life separation on social media. Entrepreneur Rick Stomphorst writes: “[LinkedIn search results] elevate results for connections within a network (i.e. 1st, 2nd, 3rd level connections, groups). Therefore...you need to be connected to as many people as possible.”

6. Optimize Your Job Descriptions

Instead of writing out full paragraphs, use a wide variety of relevant keywords in bullet-pointed lists. Formatting your descriptions will also increase your profile’s scannability.

7. Claim Your Vanity URL

The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. Connecting your LinkedIn profile to your name will allow you to be found easier by real-life connections. It will also let you add your custom URL to business cards.

8. Don’t Keyword Stuff

While you never want to hide what it is you do from search engines, repeating the same keyword ad naseum throughout your profile isn’t going to give you much search benefit. Take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set.

9. Promote Your LinkedIn Profile Elsewhere

Put a link to your LinkedIn profile on your email signature, your Facebook, Twitter Google+ accounts and any websites you maintain to create inbound links.

10. Be Vigilant About Building Recommendations

Turns out, recommendations may have more benefit than just making you look likeable to potential employers. Stormphorst believes 10 or more recommendations will elevate your profile’s search ranking.

11. Leave No Field Blank

Your LinkedIn profile shouldn’t leave too much to the imagination. Fully optimize your Honors & Awards and Languages. Again, including a photograph and samples of your work are important components of completing your profile.

12. Shamelessly Self-Promote

There’s little hard-and-fast evidence that promoting your latest eBook or high-performing blog content in the projects section of your profile will improve your SEO, but some believe it works in your benefit. Besides, being able to increase the visibility of your latest content marketing project certainly can’t hurt, right?

13. Keep Collecting Endorsements

Skill endorsements are a great way to recognize your connections' strengths and have your conenction validate your own skills and strengths as well. Endorsements increase the strength of your profile and help keep you connected to your network. While these may not have carry as much weight as other elements of your profile, endorsements help add to the overall value of your professional profile. 

How do you improve your LinkedIn profile’s SEO? Share with us in the comments below! 


Tags: ,


What a great article! I had been looking for ways to enhance my LinkedIn profile for a while, and even with more than 18,000 1st level connections, I never knew my appearance in search results could increase so rapidly. Within 48 hours, I have gone from 773 weekly search appearances to over 1,100! 
Fantastic post and retweeted :) 
Posted @ Wednesday, May 15, 2013 5:15 PM by Andy Drinkwater
18,000 LinkedIn connections? Well, I'm impressed, Andy! Thanks for sharing your experience, and the content!
Posted @ Wednesday, May 15, 2013 8:08 PM by Jasmine Hermry
Not a problem at all Jasmine. Also, with endorsements being what they are, and with Dave Kerpen saying how important these will become, it makes me glad that I have over 400 for my each of my main skills. 
I think LinkedIn is going to become increasingly important to your whole on-line profile. 
Posted @ Thursday, May 16, 2013 3:13 AM by Andy
Wow, awesome. Thanks for the tips
Posted @ Tuesday, May 21, 2013 9:37 AM by Lyndsay Crowther
Thanks some of these Linkedin tips are really helpful. 
Posted @ Friday, June 28, 2013 3:07 AM by Motivational Speakers Australia
Unfortunately the 3 anchor text links in #1 above do not pass page rank so their current value is limited. Lots of great other tips though.
Posted @ Tuesday, August 06, 2013 6:57 AM by Bruce
Thank you Bruce. We understand that no-follow links (such as those on social networks like LinkedIn) have been a debatable topic for some time as to whether they provide any value or not. We've seen both sides and lie somewhere in the middle. If they do provide SEO value then great, and if they don't, there is no negative value. (Kind of a Win-Tie situation) Do you have any resources on the topic you would like to share?
Posted @ Tuesday, August 06, 2013 8:54 AM by Jen Barry
I have linkedin business page how should i increase followers ?
Posted @ Tuesday, August 20, 2013 7:12 AM by Cayennered
Hey Cayennered, Please check out this page for some great info on building your LinkedIn Presence: http://bit.ly/13D9OoF
Posted @ Tuesday, August 20, 2013 12:28 PM by Richard
I feel the potential of linkedin is still untapped in fact it is going to impact SEO in near future in a big way. 
ronnie fredrick thimothy  
Posted @ Wednesday, January 22, 2014 3:17 AM by ronnie fredrick thimothy
Ronnie, you certainly could be right! It will be interesting to see what happens.
Posted @ Wednesday, January 22, 2014 8:08 AM by Jasmine Henry
Nice Information. Do not forget LinkedIn groups. Join relevant groups and participate professional on daily basis to increase your popularity. Write your content in good StFashion and Style
Posted @ Monday, March 10, 2014 10:22 PM by Tahir Mansoor
Yes, LinkedIn is a great tool. One which should be taken advantage of more often - great lead generation!
Posted @ Tuesday, March 11, 2014 8:43 AM by Jennifer Kardell
Good blog on how to improve my marketing with Linkedin. It seems like the endorsements on LInkedin have not been as beneficial as expected. Many business owners make extensive recommendations without even knowing the person that they endorse.
Posted @ Tuesday, April 01, 2014 12:03 AM by Denise
Thank you, Denise! Glad you enjoyed the post!
Posted @ Tuesday, April 01, 2014 10:01 AM by Jennifer Kardell
Nice Information. Do not forget LinkedIn groups. Join relevant groups and participate professional on daily basis to increase your popularity. http://www.scratchmap.org/
Posted @ Thursday, April 03, 2014 10:55 AM by jhonalex
Awesome Tips Jasmine! , My Linkedin profile is already optimized but i really got clarified on certain points. Thanks !!  
--Atul Ingale
Posted @ Thursday, April 03, 2014 2:51 PM by Atul Ingale
Atul, it never hurts to keep tweaking your LinkedIn Profile. It's great that you already have your profile optimized. Glad we could be of some help. 
Were there any techniques you used to optimize that we didn't mention? We are always looking for new and interesting LinkedIn information!
Posted @ Friday, April 11, 2014 9:45 AM by Tracey Street
It can be said that Linkedin is serving professionals in very innovative ways. The hardest part however is to be found when you are being searched. So great tips shared here by the author.
Posted @ Sunday, April 13, 2014 1:44 PM by Thomson
Being found in a search is why we optimize our LinkedIn Profile. Pick a few keyword phrases with two and three words each that someone might type into the LinkedIn search query and work them into your profile. Two and three word phrases work much better than just one word. Also make sure that you are optimized for local searches. 
Thanks for taking the time to comment Thomson. 
Have a great Monday.
Posted @ Monday, April 14, 2014 9:22 AM by Tracey Street
Yeah,The work of linked in amusingly good.It helps to serving professionals in very innovative ways.It is good site for professionals.
Posted @ Wednesday, September 17, 2014 12:16 AM by Andrew paul
Great post! Thanks for the tips this should help in my job search.
Posted @ Monday, October 06, 2014 6:18 PM by Mohammed Hussain
Thanks for reading, Mohammed, and good luck with your job search! ^jb
Posted @ Thursday, October 09, 2014 7:37 AM by Jessica Bowers
I've been trying to maximize my LinkedIn account, your post is a great help.. thanks a lot..
Posted @ Thursday, November 27, 2014 3:52 AM by Eric Carrera
Brilliant article, I have been trying to figure LinkedIn for a while and these follow along steps are exactly what I need
Posted @ Friday, November 28, 2014 8:31 AM by adrian harper
I think if you updates your status twice or thrice a week about recent news or articles that are actually relevant to your work with appropriate keywords, then it will also increase your visibility as well as engage your connected community. Share and like other's updates too.
Posted @ Monday, December 01, 2014 5:45 AM by Techverx
That's a great point, Techverx. Apart from other networks, LinkedIn is a great platform for sharing relevant information that your business associates may find helpful in their job functions as well. And you're right--sharing other's posts helps you get your content shared as well. Share and share alike they say, right? Thanks for reading! ^jb
Posted @ Tuesday, December 02, 2014 9:06 PM by Jessica Bowers
Thanks for reading, Adrian. I hope this post helps with improving your LinkedIn profile. ^jb
Posted @ Tuesday, December 02, 2014 9:10 PM by Jessica Bowers
Thanks for reading, Eric. I hope this blog will help you increase exposure of your profile. Let us know how it goes! ^jb
Posted @ Tuesday, December 02, 2014 9:13 PM by Jessica Bowers
Thanks Jessica for appreciation, sharing your experiences and Knowledge will help others too as well as we feel fantastic and motivated when some one appreciate or take advantage of your experiences. Above all its a human thing :)  
Well here is link to my LinkedIn profile, pk.linkedin.com/in/techverxmohsinraza/ 
to me its a complete profile but you can suggest me any improvement if needed.  
Thanks for your time.
Posted @ Wednesday, December 03, 2014 1:02 AM by Techverx
This article goes beyond the typical "10 ways to improve your profile" and has real actionable best practices. Thanks for sharing
Posted @ Sunday, December 07, 2014 5:15 PM by Andy Mowat
Hi Andy, 
Thanks for reading. We hope you found some of these 13 tips helpful. Are there any that you plan to put into action on your profile now? Or anything that you were surprised to learn? We'd love to keep the conversation going! ^jb 
Posted @ Tuesday, December 09, 2014 11:08 AM by Jessica Bowers
Social Media is my primary focus nowadays and I'm proud to say that my LinkedIn is very well optimized. However, your post had greatly taught me some good points and deep understanding of how LinkedIn can boosts your traffic and how to properly use it in online marketing campaign. With that, I must thank you and I hope to read more valuable things here.
Posted @ Friday, December 12, 2014 12:38 AM by Dirk
Awesome tips, also search engines nowadays try to show you that content that is strongly related to your particular query. Search engines uses LSI phrases and terms to identify what type of content a particular page has. Our chances of ranking increases by using LSI phrases and keywords in our content.
Posted @ Thursday, December 18, 2014 12:26 PM by LSI Keywords
Good job guys keep going. I really appreciate your effort involved.
Posted @ Tuesday, January 06, 2015 1:12 AM by RachaelSable
Thank you very much for your nice post.........:)
Posted @ Saturday, January 24, 2015 10:15 AM by Mehedi
This information is very useful. Thanks for sharing.
Posted @ Friday, January 30, 2015 2:37 AM by anjaligohil111
Very useful information.
Posted @ Tuesday, February 03, 2015 6:12 PM by Rakesh Sharma
Thanks for reading, Rakesh! What tips have you found most useful? ^jb
Posted @ Tuesday, February 03, 2015 6:14 PM by Jessica Bowers
Posted @ Monday, February 09, 2015 1:59 PM by Abhishek Kumar
This is awesome.  
Great way to expand yourself; never would have expected some of these!
Posted @ Thursday, February 12, 2015 12:08 PM by Scott N
Your LinkedIn profile is an essential element in providing information to others about yourself - and that ability to describe yourself and your skills sets LinkedIn apart from other sites. Most would consider it a vital social media platform for people to look for jobs, for qualified talent to fill jobs and for networking.
Posted @ Thursday, February 26, 2015 9:04 AM by Requirements Inc
Some good tips, I really need to get stuck in and flesh out my linkedin. Will use some of these tips for sure.
Posted @ Sunday, March 08, 2015 8:52 PM by Newkleer
Well, linkedin is the need of every website to promote its services. It is the platform for the professionals to it has many benefits.
Posted @ Monday, March 09, 2015 6:06 AM by davidworren
Nice post and Very helpful to improve page rank. Thanks a lot for sharing!
Posted @ Thursday, March 12, 2015 3:57 AM by Julia watson
exellent article.
Posted @ Tuesday, April 21, 2015 1:36 PM by In.linked.com/in/vsood1
Nice Information. Do not forget LinkedIn groups. Join relevant groups and participate professional on daily basis to increase your popularity.. is also best way for inbound marketing.
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Posted @ Monday, May 11, 2015 12:41 PM by NIBIN P B
Really nice tips. It will help to promote our website in better way. Thanks guys for sharing!
Posted @ Friday, May 22, 2015 12:54 AM by Satish Chandra
Really great tips. Now I have more than 500+ connections and also I got some clients from linkedin! :)
Posted @ Sunday, May 31, 2015 3:32 AM by Rashed
Very interesting points. I have applied them to my profile, lets see if my viewers count will climb.
Posted @ Thursday, July 16, 2015 11:43 AM by Hafiz
Thanks for reading, Hafix. Glad you found the tips helpful! Keep us posted on your success rate. ^jessica
Posted @ Friday, July 17, 2015 2:27 PM by Jessica Bowers
Very useful post. Thank you for all of the comments and contributions. 
Posted @ Wednesday, July 22, 2015 4:28 PM by Alexander Husary
Thanks for reading, Alexander. Hopefully you have been able to incorporate some of these ideas into your own LinkedIn profile. Let us know how the tips work for getting you more traction online.  
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