Home Runs of the Week
The future is now. Not to be dramatic, but Facebook’s announcement last Tuesday of its upcoming social search functionality unveiled a development many technology experts have been predicting for years. In a world where word-of-mouth recommendations still matter, users will soon be able to remotely access their friends’ recommendations on content and companies. It could mean a great deal more exposure for your business blog—but only as long as you’re developing shareable content in the first place. This week’s round-up is heavily focused on effective and efficient content creation. We’ll share tools that can help you stay organized so you’re able to leverage guest posting and social media. Stick with us through the end, and we promise you’ll feel ready to tackle next week’s content calendar:
5 Reasons You Should Be Guest Posting Right Now
Guest posting is a fabulous way to build inbound links to your website without employing any sketchy tactics. We’ve got to hand it to Jonathan Payne of My Social Game Plan for highlighting 4 more reasons that your content calendar should include actively pitching content to other websites in your niche. It’s unlikely you’ll gain the attention of Brian Clark of Problogger or Jeff Bullas simply by Tweeting their content. After all, thousands of others have done the same. On the other hand, if you’re offering high-quality content, you’ll likely be able to jumpstart your relationship and boost your readership by offering information that fulfills an unmet need. Anyone else want to join me in my goal of publishing at least two guest posts a month for the rest of 2013? Full story here.
26 Content Marketing Tools to Use in 2013
Content marketing is blowing up. 9 out of 10 B2B marketers plan to create and publish customized content as part of their marketing strategy in 2013. And there’s an abundance of fabulous resources for more organized and efficient content creation in development. Kari Rippetoe of Online Marketing Institute has curated a list of 26 of the most valuable resources available, ranging from the brand new to the more familiar. Discover how you can streamline your research, networking, organization, and content distribution to leave more time for writing quality content your prospects and search engines love. Full list here.
B2B Social Marketing Versus SEO: Which is More Important?
Few inbound marketers were surprised to learn Sagefrog Marketing Group’s latest data indicating that social media marketing is more important than SEO. Carter Hostelley of Leadtail takes an interesting stance on the ongoing battle between the two. He argues that while SEO is a best practice, social is a game changer. It’s the way your business can connect with new prospects. We’re of the opinion that SEO without social, or vice versa, has no part in a comprehensive inbound marketing strategy. What do you think? Start pondering here.
The 10 Commandments of Blogging
Thou shalt balance frequency with quality, publishing at least once a week. Thou shalt call your readers into action. Stanford Smith of Pushing Social wrote one of the funniest posts I’ve read this week, a tongue-in-cheek look at the inarguable rules of maintaining a business blog. But are they really inarguable? Smith’s recommendation to showcase products in the blog has sparked some controversy in the comments about whether writing to sell is a commandment of blogging for business. Learn the rules here.
Dr. Seuss’s 7 Social Media Lessons
Turns out that everyone’s favorite childhood author of Green Eggs and Ham knew an awful lot about social media. Heidi Cohen of Riverside Marketing Strategies highlights how some of the author’s greatest quotations on life are also relevant to using major social media networks for marketing. It’s an amusing and thought-provoking read for fans of this whimsical word master. Quotations found here.
Did you publish or discover any outstanding content on inbound marketing strategy this week? Share in the comments, and we may feature you in next week’s post!
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