Music City Does Right by Twitter
Using social media to promote your brand or build its mystique is one of the most effective methods of connecting your product to modern consumers. Brands that have mastered the effective marketing of their product through social media platforms like Twitter, Facebook, and Tumblr have a decided advantage over their less social-media-savvy competitors.
And for cities housing these social media masterminds, one need look no further than IMA’s hometown of Nashville, which has been named by both Forbes and Business Insider as one of the next big boom towns in the United States, with a high quality of life, rising job opportunities, and a vibrant musical and cultural atmosphere contributing to its desirability. So in honor of Nashville’s status as an up-and-coming city, we’ve compiled a list of Nashville-based companies that are trending on one of social media’s most effective platforms: Twitter.
In the troublesome economic times, discount dollar stores like Dollar General, based out of Goodlettsville, Tennessee, have seen tremendous growth and success. Dollar General spends very little money on advertising or in-store bells and whistles, and they pass those savings on to their customers. The company has nearly 30,000 followers on their Twitter, where they post daily deals and specials to keep their customers coming back.
Dubbed “the Mother Church of Country Music” by reverent Nashvillians and music listeners alike, this 110-year-old tabernacle is now one of Music City’s finest musical venues, attracting performers from Aretha Franklin to Coldplay and a bevy of musical styles from jazz to bluegrass to indie. The Ryman has also been used in films and as the site of live album recordings for Neil Young and Norah Jones. Due to its history and prominent place in the burgeoning Nashville music scene, the Ryman has over 45,000 followers on Twitter and keeps their fans involved by posting about upcoming shows and providing links to ticket giveaways.
In trying economic times, Dave Ramsey’s financial advice has been a necessity for many people, and it’s no surprise that his popular, Nashville-based radio show has over 500 affiliates. Ramsey also has over 300,000 followers on Twitter, where he posts quotes, political and religious asides, and personal anecdotes. Because his Twitter is so personal, it isn’t hard to imagine his followers feeling as if they know him, and his openness to others is the biggest influence on his followers who choose to call into his radio show.
CMT has become its own separate force as of late, especially in the reality television universe. With such brilliantly niched offerings as “Redneck Island” and “My Big Redneck Vacation,” CMT has increased its visibility among its audience while still managing to carry its music videos and profiles of country music artists. CMT has also proven to be social media savvy, as well, boasting a Twitter account with nearly 400,000 followers and tons of advertisements for upcoming broadcasts, live shows, and country music headlines. In the world of social media branding, CMT seems to have found its niche.
Originally the site of a popular, post-World War II radio show that showcased the best and brightest in the Country Western music scene, the Grand Ole Opry has quickly become the mecca for rising and established country music stars. The Opry is one of Nashville’s most popular destinations, and, true to its history, still hosts traditional country superstars as well as up-and-coming artists of the pop-country persuasion. The Grand Ole Opry’s Twitter, which has over 100,000 followers, is flooded with contest opportunities, updates on the popular ABC drama “Nashville” and information about forthcoming concerts, which are often held at the historic Ryman Auditorium, the Opry’s former home.image credit: victor habbick/freedigitalphotos.net Nashville Limo