Home Runs of the Week
Content marketers and social media managers are a little like squirrels. The nature of working in a 24/7 job requires preparation in advance for the winter months, unless you plan to spend your December holidays scheduling Tweets or writing blog posts. It's a safe bet that most of us are anticipating a busy work week of trying to boost productivity and get ahead on our content calendars. If you can spare a break, we've delivered some outstanding insight on the state of marketing. From Rand Fishkin's thoughts on the future of SEO to the world's smartest handbag, this is going to be a wild ride:
5 Reasons Why Readers Can't Resist Good Headlines With Numbered Lists
Bloggers in every industry have found that formatting high-value content into numbered lists can inspire a surge of traffic and social shares. It's hard to tell what's going to go viral, but adding numbers to your titles will often boost your inbound marketing analytics for the month. As an added bonus, we're serious fans of content that's woven with examples.
From "Do You Recognize the 8 Warning Signs of High Cholesterol" to "How to Help Your Children Get the Nutrients they Need - 3 Delicious Ways," the Full Quota blog delves into why readers love numbers, and how you can start using them today. Whole scoop here.
8 Insightful Marketing Predictions for 2013 and Beyond
2012 was a pretty wild year for marketers. Facebook hit one billion active users and Pinterest continued to grow. Everywhere you went, there were video clips of this guy named Psy who came out no where singing Gangam Style, the viral phenomenon of the year. I think it's safe to say that no one can tell what's coming next year, but leave it to HubSpot's Pamela Vaughan to compile the best speculation. The post includes input from experts like SEOMoz's Rand Fishkin, who predicts social sharing will matter more and more, and Sales Benchmark Index CEO Greg Alexander, who believes the value of analytics is one the rise. Get the rest here.
SEO: What is Google AuthorRank & Why You Should Plan for It Right Now
Google's page rank is one measure that matters in search ranking. If the New York Times website, which carries a page rank of 9/10, were to rank to this piece of blog content, the Inbound Marketing Agents blog would receive a big boost in search. Google AuthorRank is going to work much the same, but it identifies the people (as opposed to the websites) who are producing words that matter. You can tell just from his job title that Enterprise Data Consultant Dan Stasiewski is a sharp guy, and we've got to hand him props for taking this topic on so intelligently. Full story here.
Corporate Social Media Marketing Strategy Checklist for 2013
Is your social media manager and content marketers ready to hit the ground running January 1st, 2013? Marketing blogger Jasmine Sandler delivers insight on ways you can streamline, organize and improve in 2013. While all of her insights are excellent, I think many of us can benefit from her recommendation of evaluating all internal assets. What does the business blog content, whitepaper and eBooks you published in 2012 say about your brand, and how do you plan to improve? Full plan here.
Is it weird to spotlight a link post in our weekly link post? Probably, but blogger Jo Vos' weekly compilations are really outstanding. She highlights the development of Everpurse, a chargeable purse that charges your phone, a Ted Talk on Data Visualization and the XX Album Release, a music project that's an experiment in Internet Virality. Her stories here.
Did you publish or read outstanding inbound marketing strategy this past week? Share a link in the comments, and we may feature you in next week's post!
image credit: freedigitalphotos.net/winnond