Inbound Marketing Statistics
Traditional marketing methods are no longer an effective way of driving revenue. Your average modern consumer has options for product research and the ability to block out marketing messages. They can skip television commercials by watching shows through a Hulu subscription. iTunes removes the need to listen to radio commercials. And why would they deal with the heavy sales pitch in print catalogs when they can listen to brands or people they trust in social media? In the words of Seth Godin, " Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit."
CEOs are Over It
Even the world's smartest analysts are convinced that marketing is undergoing a rapid revolution, and there's no going back. Harvard Business Review is convinced, too. In an August article that went viral, Bill Lee highlighted the fact that CEOs are sick and tired of pouring money into marketing efforts that just don't yield ROI: 77% have had it with talk of brand equity that doesn't yield noticeable returns in revenue. 73% believe CMOs lack business credibility or the ability to generate growth.
The point is, traditional marketing methods are ineffective and decision-makers are tired of it. Here's what Lee has noticed is driving sales:
Community-Based Marketing: Companies that are thriving today are emulating the community-based experience of their products. Instead of interrupting their client's drives to work with eye-catching bill boards, they're positioning themselves on social media. People want to gain information from peers, not pushy brands. Being social is key to building trust in marketing.
Identify Your MVPs: The savviest companies aren't just examining their clients in terms of customer lifetime value (CLV), an age-old marketing metric that's based solely on dollars and cents. Look at their respect and network - do they have 30,000 Twitter followers who will notice when they give you a glowing review on social media?
Get Customer Advocates Involved: Ask your MVPs for help. Involve your brand's biggest and most influential advocates in helping you grow, from crowd-sourcing feedback on new products to determining the topics that are driving discussions among the people with digital influence.
Don't just take it from us, though. Check out these 15 fresh and shareable statistics on just why disruptive marketing is still on the way down:
1. 2/3 of US Citizens are on the Federal Trade Commission's Do Not Call List. (via the FTC) Tweet
2. 44% of Direct Mail is Never Opened. (via the EPA) Tweet
3. 86% of People Don't Watch Television Ads. (via The Guardian) Tweet
4. 59% of B2B marketers find email is the most effective channel for generating revenue. (via BtoB Magazine) Tweet
5. Usage of Marketing Automation Technology is Expected to Rise 50% by 2015. (via Sirius Decisions) Tweet
6. Failing to respond to social media complaints can lead to a 15% increase in churn for existing customers. (via Gartner) Tweet
7. 84% of B2B marketers use some form of social media. (via the Aberdeen Group) Tweet
8. The average Marketer spends 4-6 hours each week on social media. (via the Social Media Examiner) Tweet
9. Marketers allocate 7.6% of budgets to social media. This should reach 18.8% by 2017. (via the CMO Survey) Tweet
10. 79% of online shoppers spend 50% of their time researching products. (via Power Reviews) Tweet
11. 89% of marketers are maintaining or increasing their inbound marketing budgets. (via HubSpot) Tweet
12. 53% of B2B Marketers Have Acquired a Customer through Facebook, and 44% through Twitter. (via HubSpot) Tweet
13. 35% of Consumers Are Influenced by Brands on Social Media. (via eMarketer) Tweet
14. Blog Reading Peaks at 10am and 11pm. (via HubSpot) Tweet
15. Inbound Marketing Costs 61% Per Lead than Disruptive Marketing. (via HubSpot) Tweet
Image Credit: freedigitalphotos.net/Stuart Miles