Mastering Twitter for Business
So, you're feeling ready for a little more advanced inbound marketing strategy? You've mastered how to use hashtags on twitter and created a few lists of followers? Maybe you're even hijacking your competitor's twitter lists for a surge of fresh leads. Regardless, we've compiled a few interesting Twitter tips for intermediate and advanced users of the network to start working towards better ROI. Are you ready to refine your inbound marketing strategy?
1. Customize Your Titles
If you use your Twitter to share blog content from peers and industry-relevant news items, you should think before tweeting the original title. Sharing the work of other writers is a great way to get started building connections. You shouldn't just Tweet the title of content, especially if you're recycling one of your own articles several times in a week or again overnight. Write a statement in your own voice, or pull a pithy quote, statistic or thesis statement from the article. Social media expert Leo Widrich recommends this, especially if you're sharing the work of someone else: "it shows that you are engaged with that content and are determined to really only share high quality things." Regardless, changing your Tweet from the headline will add some variety and personal branding to your feed.
2. Give Away the Farm
Before wine marketing master Gary Vaynerchuk made a living as a keynote speaker, he used to spend 8 or more hours each day sitting in front of Twitter just searching for wine-related terms. He'd connect with future clients by offering honest, intelligent and helpful insight on wine pairings. While it doesn't have any place in minimal social media monitoring and should only be attempted after you've learned how to use hashtags on Twitter, consider defining a few important search terms for your business. Make a goal of helping 2-3 people a day with advice who've been asking questions by simply searching these terms and taking the time to respond.
3. Ask Questions
We know this isn't especially difficult, but we all forget to do this as often as we probably should. Think of all the benefits - you can gain insight into your social media followers preferences and priorities!
4. Look a Little Harder
When you've been using social media for business for any amount of time, you've probably gotten used to checking your mentions to see who's talking about you. Often times, your clients may be giving feedback without remembering to use your Twitter handle. Topsy.com can be a resource for searching for mentions of your company name on Twitter to join the conversation. Try searching both your business name and common variations and mispellings to see what people have to say.
5. 125 is More than 140
While 140 is technically the limit of Twitter, some social media experts recommend you ignore that fact. Twitter users are significantly more likely to retweet and even respond to shorter pieces of social media content. If you're hoping to generate engagement, keep your Tweets to right around 100 characters. A little more or less is okay, but make sure there's enough space for a username, too.
6. Keep it Extra Short
It's hard to say very much in 140 characters, but it's important to avoid trying to utilize multiple Tweets. Keep in mind that content can also be found through search, and some Twitter users following a high number of people won't even receive your messages consecutively. If you need more than a single Tweet to convey the thought, it's probably better suited for Google+ or Facebook.
7. Don't Wait Until the End
Too often, we get into the habit of always placing a shortened link at the end of a Tweet. It's easy and convenient, and we don't have to think too hard about placement. Turns out, you probably want to avoid that practice. The middle and even beginning of a Tweet can be more effective. Hubspot's social media scientist Dan Zarrella examined over 200,000 Tweets for click-through rate (CTR) of links, finding the optimal place for a link in a Tweet is about 25% of the way through, or right between the beginning and the middle.