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Inbound Marketing Blog

    7 Ways to Take Advantage of Google

    Posted by Bill Faeth

    Google Like a Rockstar

    Americans spend nearly 65 trillion minutes each month searching online for productions, solutions and answers. Imagine if you could cut way back on the time you spend trying to use Google to find information. The world's leading search engine understands that finding anything is tough in the era of content abundance, and there are number of Google search tricks to make your job way easier. Whether you're a content creator or just trying to impress someone, it can't hurt to know how to get what you want from search and fast. Once you've adopted Google search tricks, you'll wonder how you ever found any information without them:

    1. Site-Specific Search

    So, remember that one time you read that really great article on Seth Godin's marketing blog or CNN.Com? Too bad you can't remember exactly what the title was and have to wade through pages of search results from BBC, New York Times and hundreds of other websites. Truth is, you can perform a specific search with a simple Google search trick. To get started, all you need is to add "site:www.chosenwebsite.com" after your chosen phrase. If I was trying to find something about Pinterest written by Hubspot, my query would look like this: "Pinterest site:www.hubspot.com"

     It's important to remember that there shouldn't be any spaces between site, the colon and the URL. Once you've got the hang of it, it's easy. Site-specific Google search can not only help you backtrack, it's a fabulous tool for finding trustworthy references for content creation.

    2. Word Definitions

    Have you ever been not entirely sure of the meaning of a long word? Prevent yourself from embarrassing word misuse by taking advantage of every business blogger's favorite Google search trick: word definitions! All you need to do is type in "define:theword". For example, "define:SEO". The results should look like this:

    SEO google modifier

    3. Google Calculator

    Trying to crunch some numbers, fast? You don't need to use the desktop application or dig out your old TI-89. Turns out, Google has a built in calculator. Just type in the equation, using the star sign (*) for multiplication and a backslash (/) for division. If I were to type in "600/18," Google would give me these results:

    google modifier for mathematics

    4. One OR the Other

    Even if you're not quite sure what you're looking for, that's okay. Google's got a built-in way for search users to bring up a variety of results with a single query. If you're not sure if you are going to be making pancakes or waffles for breakfast, don't just limit yourself to doing one search at the time. By searching "pancakes OR waffles," you can bring up results for both, but not on the same web page. It's important to remember that "OR" needs to be capitalized.

    5. Be a Little Exclusive

    If you're trying to find a certain topic, there is a Google search trick that helps you filter out irrelevant results, by just using the minus sign (-). If you want to delve into small business branding but you're just not interested in logo design, filter your results by using the search query "small business branding -logo." 

    6. Specify Content Types

    A highly specialized, but incredibly helpful, Google search trick allows users to search by a specific type of file. If you're specifically trying to locate a power point (.ppt), image (.png or .jpg) or PDF file, filter your search results by the content format by simply putting the phrase in double quotes and adding the file type. If I were trying to find some images about blogging, I would search "blogging"filetype:jpg, and I would receive the following results:

    file type google modifier

    7. Conversions

    A Google search trick that comes in handy more often than you might think is the search engine's built-in tool for conversions. If you're reading some content that uses the metric system or wondering just how far Usain Bolt ran in 9.58 seconds, go ahead and just ask Google:

    100 meters in feet

    Turns out, Bolt can run about 34.25 feet each second. The conversion Google search trick can be used for units of height, weight and volume.

    By adopting these amazing Google tricks, you'll not only become a more proficient business blogger, you'll amaze your less-savvy friends with your ability to perform math at a second's notice. For a full list of Google search tricks, see here

    Image credit: freedigitalphotos.net/imagerymajestic

    Topics: Social Media