Step Up Your Game: The 5 Best Marketing Podcasts
Best Social Media and Marketing Podcasts
Great inbound marketers are always plugged in. Social media disasters and Google algorithm updates make our industry one of the most dynamic fields around. Checking your RSS feed and Google news alerts isn't an option while driving, so consider subscribing to some of the best marketing podcasts to increase your intake. Here are some of the very best marketing podcasts, covering topics from trends to sales technique and beyond:
Inbound Marketing University
If you haven't graduated from the Hubspot-sponsored Inbound Marketing University, you could significantly benefit from hitting the books. The free course and comprehensive exam usually only take around 2 weeks to complete. Graduates become certified Inbound Marketing Experts and have the opportunity to compete for receiving “high distinction” with a score of 90% or above. Take the content mobile by downloading the lectures as podcasts. From viral marketing to social media, each of the 18 hour-long lectures is presented by an industry expert. Even seasoned marketing professionals can benefit from downloading Inbound Marketing University, one of the best marketing podcasts.
Hubspot Marketing Update
Trends in social media, content creation and search can change overnight. Hubspot is committed to delivering a weekly report on changes by way of a video podcast, Marketing Update. Star Hubspot employees deliver hard-hitting journalism blended with great humor. Last week's marketing update included coverage of current hot topics Chick-Fil-A and the role of social media at the London 2012 Olympics. If you're streaming this winner among best marketing podcasts live, you can even connect with other inbound marketing professionals on Twitter. Discuss controversial topics and keep the dialogue going with the hashtag “MktgUp.” Hubspot wins for one of the best marketing podcasts by encouraging viewers to make viewing a social experience.
RainToday is a leading online resource for savvy professionals in the marketing and sales industries. The RainToday podcast series isn't always focused on inbound marketing, but every one of their segments is a candidate for the best marketing podcasts. Topics vary widely, and the information is always delivered by way of an interview with a a well-regarded expert on the topic. Recent podcasts have included interviews with Matt Heinz on email marketing and Kristen Zhivago on major changes in buyer behavior. If you're looking for podcasts on specific topics to grow professionally or improve your ROI, RainToday's podcast library can provide instant access to some of the best marketing podcasts on every subject imaginable.
Marketing Over Coffee
This collaboration between marketing experts John Wall and Christopher Penn is formatted a lot like a traditional radio talk show. The show even takes the name seriously, recording each conversation between the authors in a branch of Dunkin' Donuts. One of our favorite aspects of Marketing Over Coffee is the fact that the show is partially driven by reader questions. You can leave a voicemail for the podcast hosts asking your top questions about inbound marketing or news, and they dedicate time each week to thoughtfully answering queries. Marketing Over Coffee is one of the best marketing podcast because it answers real questions.
The Hobson & Holtz Report
Nerds love the technical, brainy approach of The Hobson & Holtz Report to covering relevant topics such as technology and PR technique. This podcast focuses on the principals of the PR industry, with a close eye on updates to the inbound marketing arena. Recent podcasts have included an interview with the new executive director of the International Association of Business Communicators and an in-depth guide to making great Powerpoint presentations. The Hobson & Holtz Report is among the best marketing podcasts because it's so smart.
Did we miss any of the best marketing podcasts? Share your favorites in the comments!