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Inbound Marketing Blog

    The Truth About Guaranteed SEO Results

    Posted by Pat Owings

    Use Long Tail Keywords for SEO Results

    There really isn't such a thing as guaranteed SEO results. The algorithms of major search engines are always undergoing improvements, and keyword trends can change quickly in an industry. Keywords research should always be the first step towards creating a content calendar for your small business blog, and focus on long tail keywords for SEO results. Going long tail can help your business rank high and deliver quality content to educate your customers.

    What Are Long Tail Keywords?

    Long tail keywords are simply defined as key phrases consisting of three words or more. Instead of optimizing business blog content around the phrase “bicycles,” you could use the term “women's 10-speed bicycles," or other specific phrases that likely resemble common search queries for products and services. 

    Why Should I Use Long Tail Keywords?

    Long tail search results reflect what people are actually looking for when they begin product research. Not only are specific phrases more likely to resemble search engine queries, it's best to use long tail keywords for SEO results. 75% of search users never scroll past the first page, and 60% of search engine traffic goes straight to one of the top 3 search results. People use major search engines to find real-life solutions to their needs and problems, and search users are smart. They often have a pretty good idea of what they want when they begin product research, so delivering content to match specific needs requires long tail keywords for SEO results.

    Ranking for short, general keywords is tough in current our era of content saturation. Writing a single, fantastic piece of content about a general term like “carpeting” or “sandals” almost certainly won't get you first-page results. You have a much better chance of connecting with qualified leads on the first page of search if you write about "organic womens' sandals." Your content will have fewer competitors on Google, and has a better chance of being read by someone in need of a product solution. Long tail keywords for SEO results make the most sense for small businesses. You need to deliver specific content on your business blogs to achieve and maintain a high search engine ranking, so choose long tail keywords for SEO results.

    How Do I Use Long Tail Keywords?

    Many small business bloggers mistakenly think using long tail keywords for SEO results is tough  Fitting longer phrases into sentences can be more difficult than writing around single words, but it isn't impossible. Don't let this fear prevent your company from adopting long tail keywords for SEO results. It may be easier to optimize around important phrases than you think.

    600 words is typically viewed as a good target length for small business blog content. This length is long enough to establish expertise and explain a small topic in depth, without being so long that it requires too much time to write. To achieve a reasonable keyword density of 2% that will be identified by search engines without being too dense to read well, you only need to use the long tail keyword for SEO results 12 times. If your content is divided into 2 paragraphs, and introduction and conclusion, that is only 3 times per paragraph. Savvy bloggers understand how to use long tail keywords for SEO results throughout the content. Writing short segments can allow you to place long tail keywords in subheaders. Take full advantage of the page title and a main header to further optimize the long tail keyword for SEO results.

    Small businesses can't afford to gamble on their company blog by trying to rank in major search engines by using short, general keywords. Adopt long tail keywords for SEO results. Writing specific content will allow you to provide more value and information per post, and the content will work better for both readers and your search engine ranking.

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    Topics: SEO