Home Runs of the Week
It's been another week of fabulous content in the Inbound Marketing Realm. From building a clear business identity to surrounding your eBooks and Whitepapers with a sense of urgency, our RSS feeds were filled with actionable information. We had trouble picking just 5 articles to nominate as home runs, so we went ahead and included a bonus home run this time around.
Why Your Content Marketing will Stink without a Clear Business Identity
Sometimes content marketing should be about you. Marcus Sheridan is always a little surprising, and he argues that too many companies don't know the How and Why of what they are trying to do. The Sales Lion crowdsourced answers from small and medium-sized business owners via Twitter about exactly what they're trying to accomplish with their business. Many small business owners found it really difficult to quickly summarize what they want to accomplish and how they plan to get there. Having a clear direction for your business will make your content a lot more focused and useful to your clients. Get Started Here.
The 6 People You Need in Your Corner
There is a ton of information available about the intersection between personalities, communication styles and business and we haven't seen anything as wonderful as writer and artist Jessica Hagy's contibution to Forbes in a long time. Hagy provides simple, illustrated descriptions of 6 personality types and what they can bring to your business model. From the Instigator to the Doubter to the Connector, every small business can benefit from the presence of these personas. Get the Whole Scoop Here.
The Secret to Creating Irresistible Marketing Offers
Hubspot teaches blog readers a lesson about developing charismatic offers through a case study on Gmail, one of the most irresistable email providers of all time. Hubspot argues that Gmail's appeal in the early days was enhanced by the fact that people needed an invitation to join. Creating the impression of scarcity is a sure-fire way to make your offers more desirable. Learn how to apply the wisdom of Gmail.
25 Great Inbound Marketing Blogs You Should Be Reading
One thing that unites content marketers is that they're always on the lookout for new sources of fantastic content. Impact Branding and Design delivers a carefully curated list of Inbound Marketing blogs, which range from the obscure to the well-known. The list includes established favorites such as SEOMoz, the Hubspot Blog and Kuno Creative, and some less well known sites, too. The list includes quite a few sites focused exclusively on creating quality content. Read the full list here.
Go Ahead, Take Away My Phone
Inbound marketers are always plugged in. Between scheduling Tweets, engaging on social media, responding to blog comments and reading new content, marketers and iPhones are a natural pair. Clickz magazine delivers a first-person account of the unthinkable - someone who spent several days without access to his smartphone or iPad. Did he make it? We don't want to give any spoilers, so read more here.
Bonus: If You Were a Social Network, Which One Would You Be?
The Hubspot blog serves up some truly creative content in the form of a decision tree. This infographic-style blog content allows readers to "choose their own adventure" by choosing whether they fit stereotypes associated with major social media networks. The decision tree is silly and a lot of fun, but it will inspire smart marketers to spend some time reflecting on how a one size fits all social media policy just doesn't work across major networks. Choose your own adventure here.
Did you come across any fantastic content, videos or infographics this week? Share in the comments, please!
Image Credit: freedigitalphotos.net/David Castillo Dominici