Home Runs of the Week
From stalking your competition so you can crush them to copying the best call-to-action buttons, the Inbound Marketing blog community was all about the high-action content this week. Here at Inbound Marketing Agents, we've started to really look forward to our weekly posts compiling the best content on Inbound Marketing, SEO, Social Media Strategy and more. Every member of our team of geeks contributed to this weeks' compilation of the best content published between 07/15 and 07/21.
Find Extra Time in the Day With Smarter Marketing
If we had to pick a single factor that unites small business owners, it would be a shortage of time. If you can show me a small business owner who works just 40 hours a week, I'd be quite surprised. Rick Jensen, the CMO of Constant Contact, provides a list of real, actionable tips for small business owners to save time by marketing smarter. From limiting your online presence on social media networks to making the most of unexpected downtime while waiting for the dentist, American Express Open Forum hit all the right notes with their real talk on optimal time management. Get the full story here.
How to Stalk Your Competition in Social Media (So You Can Crush Them)
Maintaining an active presence on major social media networks is a real marketing strategy for approximately 90% of companies in the United States. Don't you want to see what you're up against? The Hubspot blog delves into how to stalk your competitors on major social media networks in a way that can improve your own efforts by discussing the metrics that matter. Hubspot even pits coffee giants Starbucks and Dunkin' Donuts against each other in a real social media show down. Start Stalking Here.
Why Your Blog Should Talk About the Competition...A Lot
If marketers were committed to coloring within the lines, we'd likely still be trying to gain leads through ineffective, expensive direct mail drops and television ads. We love content that asks questions and provides interest answers. Marcus Sheridan of The Sales Lion advocates for talking about your competitors on your business blog, which is traditionally viewed as being slightly taboo. Whether or not you adopt this controversial point, we can't argue with his recommendation for companies to make their content more focused on customers. Telling your customers what they want to know is always a home run. Check out his thoughts here.
6 Ways to Drive More Pinterest Engagement
It's no secret we're a little obsessed with the incredible potential of Pinterest for business here at Inbound Marketing Agents. The Social Media Examiner discussed the social media platform that's grown over 4000% in the last year in the context of another topic that fascinates us, fan engagement. From tips on competitions to a brief guide on Pinterest-specific analysis to deliver pins that will gain some mileage, Social Media Examiner's contribution is a real home run. Dive in here.
14 Real-Life Examples of CTA Copy YOU Should Copy
Hubspot hit their second home run of the week by delivering an intelligent guide on writing effective call-to-action copy. Hubspot asserts the words on your buttons are just as important as the visual design, and can have a real impact on your conversion rate. Call-to-action copy should be action-oriented and inspire your website visitors to convert, but just how is that achieved? Learn how to ensure your copy doesn't detract from the power of your landing page by sorting through their real-life examples of call-to-action buttons that work. Click through here.
Did we miss anything? Share your favorite content in the comments below!
Image Credit: freedigitalphotos.net/Graeme Weatherston